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Metric is ... Characteristics, service capabilities

The term "metric" has far from the only meaning. Let's touch them in general, focusing on the most relevant for today - "Yandex. Metrics".

What is a metric

The concept has several interpretations in dictionaries:

  • Reduced education from the term "metric tensor";
  • Function, which is designed to determine distances in a metric space;
  • ON-metric - the number of certain properties of a certain software expressed in numbers;
  • In poetry: the teaching of the ancient Greeks about the rhythm, the structure of verse speech;
  • In the theory of music: a special section devoted to the study of magnitude, measuring various rhythmic constructions, - the meter to the musical;
  • A synonym for the birth certificate, a metric register, a noble genealogical book;
  • A numerical value that affects the choice of the route of information in computer networks.

Also, "Metrics" is the name of the Russian network of building hypermarkets, the book of mathematician Geron of Alexandria.

"Yandex.Metrics"

Today the word most often appears in the name of one of the services of "Yandex". In this vein, the "metric" is a web analytics tool widely used in e-commerce. In particular, it provides an analysis:

  • The audience of the site;
  • The behavior of visitors on it;
  • Revenue and resource conversions;
  • Traffic sources;
  • Speed of the site, as well as its availability;
  • Effectiveness of this or that advertising campaign.

Yandex.Metrica reports

"Metrics" is a service that generates reports:

  1. The general picture of site traffic.
  2. Distribution of visitors by traffic sources (requests in search engines, link from social networks, advertising).
  3. Demographic characteristics of visitors to the site.
  4. The interaction of visitors with individual elements of the site - transitions through links, downloading content, viewing certain pages.
  5. Reproduction of the route of visitor actions, analysis of the filling of certain forms.
  6. Information about the software, the devices from which the views were made.
  7. About the results of checking the availability of the resource by the system, its load.
  8. For Internet marketers: detailed information about all orders made on the site.

All listed options are free. In "Metrics" there is only one paid function - "Target call". This is a summary statistics of calls of potential consumers, who became aware of the number of a certain user from a number of external sources.

A metric is a concept that determines the most diverse phenomena of reality. In the light of modern realities, many in the first place associate the word with the same name service "Yandex".

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