Matters in the 'facebook' kingdom.

Today Facebook is the largest social network in the world, and at the same time it is one of the symbols of fast achievement of wealth at a young age, based on the example of its founder Mark Zuckerberg.

The rapid rise in popularity among the population, the "miracle" of a good cash turnover, and consequently of monetary profit, as we see at the moment, does not always have a firm foundation.

For example, the net profit of Facebook in 2012 is 53 million dollars, which is 95% less than in the previous year, when it amounted to 1 billion dollars. These data were provided in the company's financial report , as reported by AFP (Agence France-Presse).

Shares of the company, respectively, also "went" down. According to the Facebook report, its annual earnings per share are $ 0.01 compared to $ 0.46 (2011). At the same time, it should also be noted that the revenue of the social network in 2012 increased by 37%, to $ 5 billion.

According to statistics, the company's profit in the fourth quarter of 2012 amounted to 64 million dollars, which is almost five times less than the indicator for the same period in 2011 - 302 million dollars.

It also follows from a report prepared by Facebook that the share of users entering the social network via a mobile device in the fourth quarter exceeded the number of users using personal computers for this purpose by 57% for the first time.

For the same share of advertising revenue, in the fourth quarter of last year, the mobile segment accounted for 23%.

To keep regulars of their social network, as well as to attract new users, of course, in order to generate income, new services and services are being invented and developed.

Behavior, like the habits of people, changes, although in essence their appearance changes, under the influence of the Internet. The most famous victims are shopping in stores, dating via dating sites and watching TV. However, the exchange of gifts, the industry with an annual turnover of $ 300 billion, until recently resisted the changes. Give gifts every time more difficult. Going to the World Wide Web, making a choice and buying by eye does not cause problems, but we have the risk of acquiring things of a different size, style, taste or color.

So, for example, Li Linden, who is a businessman from the Silicon Valley, together with Ben Lewis, released a new mobile application Karma, warning social network users about the approach of dates marked on the calendar. This program automates the details of choosing and buying gifts, and the trading partners can only deliver the order to the specified address. Initially, this application was created with the ability to compete with Facebook, but Mark Zuckerberg was personally very interested in this web service. As a result, a deal was concluded between the businessmen, Li Linden and his team were hired by M. Zuckerberg.

Also, a new development was presented whose name is Graph Search, it offers users to search on Facebook for something related to their friends, formulating their search desires with the usual spoken language without changing it for the needs of the query.

The social network went its way, unlike other search services. The site indexes only its own content, but this approach has certain advantages, Mark Zuckerberg: "We show you what you are looking for, not links to what you are looking for."