Kasha "Clever": description, composition, types, producer, assortment and reviews

Baby food is an actual problem for most young parents. Undoubtedly, mother's milk is a natural and reliable pledge of the baby's health, strengthening its immunity, but it is not always able to give the richness of vitamins and trace elements that is necessary for the growing baby's body.

Porridge "Clever" is a great variant of child feeding, a source of health, energy and harmonious development of children. Homogeneous consistency, soft creamy taste and useful composition are far from being the whole list of advantages of this product. He has already won a lot of positive reviews and consumer assessments and can be successfully included in the mandatory diet of baby food.

About the manufacturer

Porridge "Clever" is a product of the Russian company - Ivanovo Combine. The area of production shops reaches 20 thousand square meters. It is a modern factory with private infrastructure, auxiliary facilities. Currently, the Ivanovo Combine is the only enterprise in Russia equipped with highly efficient technological equipment from Germany, Israel, Sweden and England. Raw materials are supplied by reliable domestic companies.

Production

Ivanovo Combine is engaged in the production of baby food. Especially popular are the porridges "Clever". The assortment of them is quite wide and varied. The main advantages are the composition and excellent taste of the product saturated with useful microelements. High automation of processes and compliance with sanitary and hygienic requirements make it possible to create high-quality goods, which, despite the progressive production technology, has a rather modest cost. In addition to cereals, the assortment of brand products "Clever" includes juices, purees, soups, desserts and dairy products (milk, cottage cheese).

Types of cereals

All porridges "Clever" for filling components are divided into three types:

• Mono-cereal. Include only one cereal (buckwheat, rice, oat or corn)
• Multi-cereal. Include several cereal crops. This can be a combination of two (rice-corn), three (corn, rice, wheat) or five (wheat, oatmeal, corn, buckwheat, rice) components. There is also a complex of seven cereals (+ rye and millet). Despite the component variety, these cereals are easily digested and have a mild creamy taste.
• With fruit and vegetable additives. Among the vitamin supplements are dried apricots, apricots, pears, pumpkins, bananas, and apples. Such porridges have a more intense taste and prepare the baby's organism for an adult diet.

In addition, they distinguish between dairy and dairy-free products. They have the same way of cooking - without cooking. The difference is that milk porridge "Clever" contains milk powder. Consequently, they are more nutritious and suitable for children older than six months. Porridge "Clever" dairy-free includes only cereals, processed by special technology, and does not cause allergies. Suitable as complementary foods for children from four months.

Composition

The main feature of porridge "Clever" is the absence of gluten in the composition. Thanks to this, the product is easily digested and digested by a child's body and does not cause allergies. As a vitamin supplement, it can be used from four months on, but before starting it is necessary to consult a pediatrician.

It is difficult not to estimate the saturation with microelements, which contains the porridge "Clever". The composition of one portion includes the optimal amount of iron, zinc, calcium, iodine, potassium, ascorbic, pantothenic and folic acid, vitamins D3, and group B for the child's organism. Milk porridge contains dry whole milk, also enriched with nutrients.

For the production of each type of product (porridge "Clever"), the manufacturer uses the highest quality raw materials, which, thanks to gentle processing, preserve the maximum of useful components. Therefore, one servings per day is enough to provide a daily dose of the need for a child's body in vitamins. The plus of this type of food is undoubtedly the absence of GMOs.

Benefit

Porridge "Clever" is a delicious and nutritious vitamin complex, aimed at strengthening the immune system and harmonious development, the growth of the child. It normalizes the activity of the gastrointestinal tract, without causing bloating and colic. Included in the composition of calcium and vitamin D3 contribute to the proper formation of the bone system, potassium and ascorbic acid harmonize excretory processes. Iron, zinc, B vitamins and folic acid are necessary for babies for correct functioning of the brain, nervous and cardiovascular systems. The porridges are prepared quickly, conveniently, without cooking, have fine grinding and an ideal consistency, are easily mixed and exclude the risk of allergies.

Age

Kashi "Clever" can begin to be used from four months on. At this age, each child just needs high-quality vitamin lure. Kinds of filling of porridges are classified not only according to the available components, but also according to age. As a rule, from four to six to eight months, the baby is ideally suited for dairy mono-cereals. From six months - multilack, dairy. Active porous children are ideally suited for cereals with fruit and vegetable additives.

Where can I buy?

The brand products described are distributed throughout Russia and CIS countries. It can be found in large stores and supermarkets (Auchan, O'Key, Magnit, Monetka, Daughter-Sons, etc.). Prices for cereals and other baby food companies are quite democratic, without extra charges for packaging and advertising. A pleasant bonus are regular promotions, tastings, gifts and discounts. Information about them can be obtained on the personal website of the Ivanovo Combine. All this is part of the marketing activities of the trademark.

Porridge "Clever" as a component of baby food is released at retail. However, the company pays much attention to the social mission. She participates in children's events (for example, "World Health Day", "Children's Day" or "Parade march of carriages"), sponsors the national Children's homes, polyclinics and other children's institutions.

Reviews

Literally from the first days of the appearance on the market, the children's nutrition in question was positively evaluated by consumers. Especially popular and sympathetic was the porridge "Clever". The testimonies of grateful and admiring parents confirm its highest quality. Young mothers note the pleasant smell and taste of the product, a homogeneous consistency. It can not but rejoice in the good mood and well-being of the little ones. Kashi "Clever" - a great assistant to young mothers. After all, the preparation of such a useful dish takes a minimum of time, and the result is maximally positive.

Many children refuse to eat porridge, so parents have to literally shove them into their favorite child. Of course, this process is accompanied by tears, cries and disappointment of adults themselves. With porridges "Clever" such problems usually do not arise, they are devoid of candy, have a pleasant aroma and a soft vanilla-sweet taste. The process of feeding brings joy not only to parents, but to the kids themselves.

High quality is also appreciated by consumers-skeptics, that is, parents who usually prefer Western popular brands (for example, Heinz, Nestle). In their opinion, the domestic product is not inferior to Western analogues and even exceeds them somewhat by taste variety. Undoubtedly, pleases and affordable price.

The only negative aspect is the possible individual intolerance of fruit and vegetable components in cereals. That's why the manufacturer himself recommends that you consult with the pediatrician before buying a particular type of product.