Job description of the sales manager

To ensure a stable connection between the trading and manufacturing company and customers in the structure of the enterprise, there is a sales department. Depending on the size of the enterprise, this department may include one or more employees (sales managers). This profession is very common in the field of wholesale sales. Depending on the type of objects sold, the employee may have the appropriate specialization.

The job description of the sales manager includes the development and implementation of a set of works, including the organization and creation of a sales network. This includes the execution of works related to the preparation, selection of the type, method and form of performance of contracts. When updating the information base of the enterprise, the sales manager also performs a systematic analysis of the work, sales volumes and, in accordance with the results, reports are prepared for the higher management.

The job description of the sales manager includes a fairly extensive scope of responsibilities. The main task of a specialist is to find potential buyers. In this case, the client manager uses several methods. As a rule, the main work is done by telephone negotiations (the client is provided with general information that reveals the essence of the enterprise's activities). Communication with the customer through a phone call involves a subsequent meeting with him. To expand the client base, the client manager organizes advertising events, participates in exhibitions and presentations. Effective interaction between client and manager is achieved by creating a positive emotional atmosphere in the negotiation process. At the same time, the employee must be attentive to the needs of the client.

The job description of the sales manager includes also the formation, maintenance and servicing of transactions. The employee must be competent in his specialization, which will allow the customer to give information about the product or service, answering all his questions.

Depending on the direction of activity, the volume of goods or services offered, the job description of the sales manager can determine the additional tasks of the employee. In this case, as a rule, free planning of working hours is allowed. It should be noted that this specialization provides for certain moral burdens on the employee. In this regard, the client-manager must have a very strong character, flexibility of behavior, communication skills, observance, etc. Modern market conditions presuppose tough competition among enterprises. Therefore, the job description of the manager on work with clients assumes the presence of certain knowledge in the marketing, economic and legal spheres. An integral condition for effective work is the adherence to the rules of accepted business etiquette. The client-manager should be guided by the market, know the principles and basic methods of sales, and have the skills to use the personal computer correctly.

The structure of many commercial enterprises provides for the position of a brand manager. As a rule, this specialist belongs to the marketing department. The job description of a brand manager includes planning and carrying out work aimed at developing a brand (product or corporate). The main tasks of this specialist are planning and implementing marketing research related to the whole range of issues related to its creation, development and promotion.