Duties of the sales manager

The sales manager for today is one of the most popular and well paid vacancies. However, many people do not think how hard this job can be, drawing on the knowledge of it from Hollywood films in which well-dressed men carelessly enter into multi-million dollar contracts while sitting in a luxurious restaurant. However, not everything is so radiant. Let's consider in more detail the basic functional duties of the sales manager.

The first and most important is finding customers. It is carried out in different ways: "cold calls", when a person simply calls up all the firms of the corresponding profile on the list in the telephone directory with the offers of the goods; Advertising, trips to potential customers, mailing letters on the Internet - in general, by any means that can bring results. The problem is that 99% of such work, as a rule, goes to waste. Monitoring competitors is also a responsibility of the sales manager. Only a person who knows under what conditions and at what cost other firms sell their goods, what shares they have, can offer more favorable terms. However, there is little to find a client - it must be retained, so further business is also the responsibility of the sales manager. The professional of his business not only "vparit" the goods, but also will track how the client got it, whether it was satisfied, whether there were any problems.

Functional duties of the sales manager:

1. The manager must know the characteristics and properties of the goods sold, as well as the specified plans, technology and advanced methods of sales.

2. Ensure the implementation of these plans, including the organization of sales and promotion.

3. Monthly compile plans for the sale of products for subordinates.

4. To study the sales market and systematize the information received in order to optimize the sales activity.

5. Monthly to provide the chief a report on the work done.

6. Establish contacts with potential customers and strengthen already established business relationships. There are many ways of maintaining contacts, for example, congratulating on holidays, periodically calling, taking an interest in business, giving small souvenirs, inviting corporate evenings organized by the company.

7. The duties of the sales manager include consulting clients on the chosen position and help in selecting the product.

8. Updating and constant replenishment of the client base.

At the same time, the manager often makes up and concludes contracts for deliveries and is responsible for the delivery of the goods. All the problems associated with unloading, misappropriation, marriage, peresortom is decided by him. The sales manager must regularly attend trainings aimed at improving the skills, and develop their ability to communicate with people and sell goods.

The instruction of the sales manager depends on the specifics of the firm and is very different in different organizations. In one place he only deals with "cold calls", in the other he constantly drives around in search of clients. Such work is great for energetic, young people, who love an active lifestyle and are able to communicate. Cons - work on a percentage, the payment of which depends on the fulfillment of the plan. When the tasks set by the management are not fulfilled, the manager often receives a bare salary, which can be one and a half to two times less than the declared salary.

In addition, in today's business, competition between firms is huge, especially if they are small organizations. For every client there is a real struggle, so managers have a hard time. Yes, and customers, knowing their price, behave patronizingly. So, quite often during the same "cold calls" on workers, a stream of abuse can collapse.