Fundraiser is a new profession in the field of investment

Economic terms, no matter what they are, more and more penetrate into the lexicon of ordinary citizens. We have known for a long time that such loans, for which you need insurance and whether it is worth working for "Forex". Not so long ago a new word was spreading - fundraising.

Fundraising : the meaning of the term

A fundraiser is a person who engages in material, monetary, information or human resources that are needed by a particular enterprise.

Therefore, fundraising is a process to organize the attraction of these funds. Not quite clear? Go ahead.

What is the meaning of the word fundraiser? In order to understand the semantics, it is necessary to refer to the English word fundraising, formed from the phrase "to raise a fund," which means "raising funds."

Who and why do we need fundraising?

Despite the fact that we live in the 21st century and, it would seem, should be well aware of the structure of cash flows and the ways of their redirection, in the domestic economy many issues related to raising funds seem to many to be incomprehensible. How do our enterprises operate, whose activities are not related to commercial income?

They, for the most part, do not collect money at all, but are satisfied with what they get. As you understand, they do not get a lot of a priori, and therefore the enterprise either desperately needs help, or it simply does not have enough money.

At the same time, turning our eyes to the West or even Europe, we will see that the situation there is quite different. Very often, entrepreneurs, even without developing a project, are already attracting money for its implementation. This is due to the fact that the state has little involvement in the financing of social spheres. At its core, the fundraiser is the same investor, with the difference that funds are attracted mainly for non-commercial projects, although they can be used for commercial purposes.

Sources of Fundraising

Where do you get these resources, what is the source of fundraising? These may be private companies or individuals, state enterprises and non-state funds. How are funds raised? In different ways, depending on who the above sources are. And they can be investors, sponsors, donors, patrons or grant-giving organizations.

Fundraiser: responsibilities and tasks for raising funds

So, what is directly involved in the fundraiser? Of course, first of all, the collection of funds from the above sources. Secondly, an important part of the duties of a fundraiser is the building of new ties. Any project or organization needs friends who can support, advertise, or offer profitable partnership agreements.

In addition, the new project should be publicized, and therefore the fundraiser is engaged in a kind of advertising of the organization's activities, informs about its purpose and strategy.

It should be noted that the way of carrying out fundraising is external and internal.

An internal fundraiser is a person who works directly in the organization and is looking for sources of funding. External is carried out with the assistance of special consultants, experts and fundraising firms.

Fundraising in Russia

In our country, fundraising appeared in the early nineties, together with the gradual development of various non-profit enterprises. Today this discipline is taught in universities together with the fundamentals of marketing, advertising, social management.

It should be noted that we still have a low percentage of the population and state enterprises involved in generating revenues for Russian non-profit organizations. However, the market situation forces us to look for new forms and ways of attracting financial resources, and therefore there is a process of developing fundraising, which is approaching the pace of the US level.

Not so long ago, namely in November 2013, the Association of Fundraisers of Russia was formed. The purpose of this association is to promote the development of charity based on fundraising, with the knowledge and support of the inhabitants of the country. According to the director of the new association Irina Menshenina, today the most important for the members of the organization is to raise awareness of the citizens of this kind of activity, like fundraising. Russians do not know that a fundraiser is an expert in attracting finances, and they confuse honest activity with fraud.

The Association offers two types of membership - for individuals and for companies that can be a business (structures or NGOs). The services provided by the Association are as follows:

• Training activities that take place in real time or remotely;
• Informing the members of the association;
• Consulting activities on accounting, economic and legal topics;
• Participation of members in social studies.