"Flamp" - reviews. Reviews on "Flampe"

Services geolocation - a new trend in the development of mobile Internet in Russia. Millions of Russians use smartphones and tablets, and all of them are potential users of innovative products similar to the growing popularity of the Flamp service.

What is Flamph?

"Flamp" is an online platform (website and mobile application) where people can leave feedback about various organizations in their city and put a rating on a 5-point scale. Their value forms the rating of firms.

The site is conceived as a kind of guide for choosing the best shops, restaurants, fitness centers and other typically urban establishments. In addition to setting an estimate that affects the company's rating, the user can also leave a feedback about his impressions of visiting the establishment. "Flamph" was created by the developers of the well-known Russian IT firm "2 GIS" (the flagship product of this company is the same name geoinformation reference system).

The purpose of the project

The creators of the Flamph service, whose comments began to appear on the Internet shortly after the announcement and launch of the platform, in their interviews with the press admitted that the main goal of the project was to allow residents of cities to simplify their choice regarding places of pastime. Now at any moment they can take the help of other people. The first city, whose inhabitants were able to leave feedback on the "Flampe" - Novosibirsk (2011).

Then the branch opened in Gorno-Altaisk. Six months after launch, the platform opened itself to Moscow. Got the opportunity to write reviews on "Flampe" Krasnoyarsk. In the plans of the creators - to ensure the work of the resource in all cities where there is a 2GIS system . This is very useful for tourists planning a trip: they will know exactly where to spend their time, and all thanks to the possibilities of Flamp. Ekaterinburg (responses of residents of this city confirm this information) also appeared before tourists in a variety of assessments and points of view.

Flamp and 2GIS

In "Flampe" there is a large directory of companies about which users can leave their feedback. This service is closely integrated with the 2GIS platform, which accumulates a large amount of information about the organizations of Russian cities. The creators of the Flump resource in their interviews admitted that such bases of competitors, including foreign projects, are rare.

"Flamph" - competitor Foursquare?

In the online user environment, the opinion is that Flamp can become a direct competitor to a number of other online services, primarily the Foursquare American site (a geolocation application where people can share information about their locations with the friends, locate their location, etc. .). The arguments of the supporters of this point of view is that both Flump and Foursquare are socially-oriented services, the basis of the traffic of both sites is information related to people visiting certain places.

Opponents, however, assure that, both in terms of ideas and in terms of implementation, Flamp and Foursquare are not at all alike. In particular, Foursqare does not contain any tools that could choose objectively the best places to visit. Another argument of opponents of the thesis that Flamp and Foursquare are competitors is that American service is not popular enough in Russia and can not be a serious rival of domestic online projects.

The authors' opinion

The fact that Flamp and Foursquare are far from the same, the creators of the project themselves assure in their interviews. They emphasize that these two resources generally do not make sense to compare. In their opinion, for Foursquare is characterized by a greater degree of game mechanics through the so-called "check-in" (notes on visits to institutions). In addition, according to the authors of Flump (reviews of many users indirectly confirm this), Foursquare does not contain information that it would be convenient to use directly as a source of decision on a visit, except for clues. In "Flampe" - the creators of the site are assured - there is a whole range of necessary client information, which can be very quickly received. There are many headings (and in each the rating of firms is made), and also various filters, allowing to find to users the most suitable variant in few seconds.

Another difference "Flamp" from Foursquare - the principle of adding organizations to the database. If in the Russian project this is done by people from the state of 2GIS, then in the American companies new users can add themselves (in turn, the so-called "popular" moderators of Foursquare can make the necessary adjustments).

"Flamp" and "Yandex.City"

Another view: the competitor Flamp is the Yandex.Gorod project. True, it appeared recently - in June 2014. According to the idea of the creators, "Yandex.Gorod" should help users find closely located and at the same time able to provide a high level of service institutions - cafes, beauty salons, hotels, shopping centers, disco clubs, etc. In some localities in part Implemented the functionality of organizing pre-booking, booking, etc.

"Yandex.City" is based on feedback from users about the places they visited. A significant part of the comments the project receives from partner sources. Firms that collect enough reviews receive a rating. Information about organizations also falls on other resources - "Yandex.Maps", as well as "Yandex.Navigator."

On the one hand, "Flamp" and "Yandex.City" can really be called similar services - on both sites there are reviews and ratings of users about the institutions visited. On the other hand, there are fundamental differences. First of all, it should be said that Yandex.City is completely free of charge for companies (in terms of posting and updating information). On "Flampe" for the same actions, businessmen are forced to pay.

What do users say?

There is an opinion that ratings and reviews on "Flamph" are subjective phenomena. However, everything that users write is moderated. Also on the site there is an opportunity to appeal a review. Some users of Flamp believe that the site has a convenient interface, and also note that in many cities there is an impressive base of online reviews.

There is also a point of view according to which Flamp has a big plus in the form of a full-fledged integration of the database (information about organizations) with 2 GIS, in which a very large number of commercial firms from a variety of cities are represented, where this system and Flamp are available, (Chelyabinsk or, say, Barnaul). Many users emphasize the lack of direct analogues in the service. And enthusiastically note the fact of the possibility of using such a platform in various regions of the Russian Federation, where "Flamp" came (Barnaul is the same).

Many people mention the useful option "Flamph": reviews can be accompanied by putting the highest score in the form of the sixth star (this means that the person openly recommends the institution). Among the shortcomings are the lack of prompts (which are, meanwhile, in Foursquare). Many also note that the search in the "Flamph" of friends through social networks is not implemented (only through the internal search line).

Geolocation component

A useful feature of "Flamph", which is noted by the owners of mobile devices, is the ability to make routes, by which it is possible to optimize the way to the selected institutions. Many users are happy that through this service you can find not only catering establishments and shopping and entertainment centers, but also ATMs, payment terminals and many other useful things in the city.

From the point of view of application design, there is a minimalism, convenience of switching between different cities, use of one of the leading cartographic platforms (Google Maps), a very large database, as well as the fact of having several modes sorting institutions (for example, And those that are open, say, at the moment). The convenience of writing comments is noted.

Interesting facts about "Flamph"

There is a version that "Flamph", reviews about which leave not only users, but also many media personalities of the online space, is a product aimed at the youth audience (while the services of 2GIS are used, according to a number of experts, mostly people More mature age).

In order to view reviews, you do not need to register with the system. But to publish your comments and to use many useful options it is necessary (however, the questionnaire is very simple, and the registration of the account will not take much time).

In the search engine there is a filtration of stores by the time of work. This function can be very useful at night - you can find, say, pizza delivery services that work around the clock. It is active in all cities where there is a "Flamph" (Omsk this or, for example, St. Petersburg - is not important).

Users can accompany reviews with photos.

Under the label Flamp.Ru sometimes organized contests and entertainment events, parties.

For active users, the system provides a number of bonuses and rewards.