Indexing the site in "Yandex": how to make the site "delicious" for the search engine?

So, you created a website. What's next? Naturally, you need to somehow tell the users about its existence. Therefore, the first and most important task is to "light up" in search engines. Moreover, in the future they will become the most powerful source of traffic.

How it works

The indexing of the site in "Yandex" is made by search robots. These are the most complex programs that regularly scan all pages from their URL database. So the search engine learns about all the changes and generates the issue (in other words, selects sites that fall into the TOP).

But what if the resource is brand new? There are two ways to get bots to come to you:

• Place links to other, already indexed sites (with the next scan, the program will go over them and insert relevant information into the database);
• Directly through "Yandeks.Vebmaster."

Experienced SEO-optimizers usually use both options so that the search engine immediately adds as many pages as possible to the database.

When can I send a site for indexing "Yandex"?

Technically - at any time. However, do not rush to open the "Webmaster" and place links wherever possible. On 70% successful indexing of the pages of the site in "Yandex" depends on the quality of the resource itself. What does it mean?

1. No copycaste! Use only unique content.
2. Check the validity of the code. In recent years, search engines have opted for easy, convenient resources with adaptation for mobile devices.
3. Write on all pages the meta tags: title, keywords, description.
4. Make a competent internal linking. It is important that you can go to the links to any page of the site (ideally, the path should not be longer than 3 clicks).

After that, you can safely register in the Webmaster and submit an indexing request. But to do this in advance is not necessary - if the search engine sees not a ready resource, then the process can drag on for months.

How much to wait?

And here lies a hitch. An exact answer will not be given to you because the process is completely automatic - even employees of the company can not speed it up.

On average, a quality and competently tuned resource appears in the issuance after 2-14 days.

However, even after this, the indexing of the site in "Yandex" for a while will be slow. Why is that? The fact is that the search engine has a certain "white list". First of all, bots visit trust sites, which are trusted by "Yandex" - long existing, with good indicators of TCI and high attendance.

Also the frequency of updates plays a role. The more often you regularly post interesting and relevant content, the faster new pages are indexed. At large news portals this happens already within 10-15 minutes.

How to check the indexing of the site in "Yandex"?

At the launch stage, it is very important to keep track of which pages are already in the database. Learn this in several ways.

The first is directly in the search engine. Using the special site operator, you can see all the pages of the site that are currently in the index. It looks like this:

However, this method has a significant drawback. The system produces no more than 1,000 results. And what if there are more pages on the site? In this case, it is better to use the tools of "Yandex. Webmaster."

Some optimizers prefer to work with paid programs and services - PR-CY, SeoMonitor, Topvisor, etc. They allow not only to see the current status of the resource, but also the dynamics of changes. By the way, simultaneously your indicators are analyzed in other search engines. Below is an example of the corresponding report from the "Topvizor".

"Bait" for bots: 8 ways to lure them to the site

There are a lot of myths in SEO. One of them is that the accelerated indexing of the site in "Yandex" is available only to thousands of trusted "dinosaurs". In part this is true. But if you know the principles of the search engine, you can influence the behavior of bots - and without spending a penny.

Now to the point. What can I do to make Yandex faster to add your site to the database and start promoting it?

1. Create a quality Sitemap. A sitemap is a special XML file that contains links to all pages of a resource. Thanks to him, the bot will not randomly wander through sections, but will scan all URLs taking into account their priority.
2. For users, you can create your own version of the Sitemap. It is important that the HTML-map can be accessed from any page of the site in 1 click.
3. Add your resource in 5-10 white directories (without a backlink). For promotion this is inefficient, but now our goal is the successful indexing of the site in "Yandex".
4. Stream new content using RSS feed. For announcements to appear on other sites, register it in special RSS-directories (RSSReader, LiveRSS, Plazoo, etc.).
5. Write 1-2 articles with links to your resource and publish them in free directories such as RusArticles and "Catalog Articles.rf".
6. Add the site to the ratings of Mail.ru and "Rambler TOP-100".
7. Register in social bookmarking services ("BobreDobr", "My Place", LinkMarker).
8. Publish 2-3 interesting articles about your resource in social news services (NEWS2, SMI2, Newsland, LivePress).

If the budget allows, you can also purchase links to your resource on stock exchanges such as Sape. It is desirable that they be placed on the main pages - then indexing occurs much faster. Try to choose high-quality sites, with high rates of TIC and placement in the "Yandex.Catalog".

If the site is not indexed for more than a month: look for reasons

It happens that even after the placement of links nothing changes. What could be the problem? Most often this is due to incorrect configuration of the site.

Let's consider several versions that you need to check first.

• The site or individual pages are blocked for indexing in robots.txt. Before starting the analysis, the bots scan this file. The Disallow command is used to show which parts of the site do not need to enter at all (as a rule, this is the admin area and some service files). Ensure that robots do not prohibit the indexing of the main page and the main sections.

• The privacy settings are enabled . This is often encountered by WordPress users. This site allows you to make the site closed to search engines with a single click. Make sure that the resource is available to bots by opening the "Settings"> "Reading" in the admin panel.

• In meta tags, there is noindex . In this case, you have to change the code of each page separately. You can simply remove a line of code or change the value of the content field to index, follow.

• Errors while scanning . In simple terms, for some reason the bot simply can not get to the new pages. The "Webmasters" panel has a separate tab, where you can find reports for the last 3 months and error notifications.

• Unstable work of the resource . Sometimes the indexing of the site in "Yandex" does not occur because of failures in the hosting or server - when the bot comes to scan the page, the resource is simply not available. In this case it is better not to save, but to choose a reliable service.

• Your domain is under the filters . This is possible if earlier this name was used by other resources. You can check the domain for a ban in a minute - when you try to add it to the "Webmaster" you will see an error message. To remove the lock, you will have to send a request to Yandex for a review.

Fortunately, in practice, such problems with indexing - a rarity, but more often the owners of new sites just do not have the patience. Be wiser: if you are sure that everything is in order with the site, focus on filling it with quality content and attract the first users from other sources.