Duties of the sales manager for a resume. Obligations of the regional sales manager

The sales manager is a popular and popular profession. What is the responsibility of the sales manager? How to write a good resume? What is specialization in this profession? Let's look at all these issues in more detail.

Managers are different

In our country, it so happened that the sales manager can name any employee who has anything to do with trading operations. In Western countries, the manager is, first and foremost, the manager. Leave reasoning about why this happened, we will understand the typology. Managers are different, so the duties of the sales manager (for the resume of the applicant as well) will also differ.

Specialists are divided according to the type of sales: active or passive. The first type is when the customer is already interested and he himself refers to the company. The manager only needs to process the incoming application so that it ends with the transaction. Active sales are when customers need to be attracted. This is the most difficult, but also the most highly paid work.

Key skills required for the applicant to post

There is a set of basic skills that are not the responsibility of the sales manager (for a summary of them, however, you can specify), but should be with the professional, regardless of his specialization:

• Emotional stability; No matter how terrible the day, no matter how difficult the client is, you need to be able to maintain an even and calm mood, because the second impression will not be made again;
• Sociability;
• Knowledge of the basics of sales; For this you need to read at least a couple of books on this topic;
• Purposefulness;
• The ability to be a good listener; Many are sold by those people who know how to hear the needs of the client and offer a solution that is ideally suited to him;
• The ability to competently present a potential buyer a product or service;
• Organization, because convince the client to make a deal - this is just the beginning: to successfully complete it, you need to issue documents, arrange delivery, receive money and much more; All this needs to be able to be considered and flexibly organized so that the result of the work is positive.

In addition to key skills, you will need a good knowledge of the product and specific skills that are required for a particular position.

How to write a brilliant resume?

Resume is a way to attract the attention of the employer to your person, so it's important to make it competently. A good resume is not only a list of professional skills and personal qualities, it is also a document that attracts attention with a neat and beautiful design.

It is necessary to supplement the resume with a photo or not - a controversial issue. If you decide that a photo is needed, then choose a quality photo, without unnecessary details, then, on which you are present in a business setting. Be sure to check the summary before sending for spelling and punctuation mistakes, for registration - that there was a single font, fields and indents were respected so that the text was divided into semantic blocks and paragraphs for easy reading. The resume should make a good impression even before the employer began to read the text.

Be sure to write down which post you are applying for. Do not just write "manager" in the hope that the employer will decide that you will be able to perform all the possible duties of the sales manager. It is important for the summary to specify the scope of its activities. If you are interested in several vacancies, make up for each separate document with an emphasis on the skills necessary for this post.

Please fill out the "Education" section, even if it is not directly related to your future position. Do not hesitate to indicate which trainings, seminars or courses were held.

How to start a career?

Sales are huge opportunities for rapid career growth, so it is so attractive. For the start, usually no special education or experience is required. The main thing is that your eyes burn. It is even considered useful to start building a career from the lowest steps, from the position of sales representative or merchandiser - the experience gained will help in the course of further growth.

If you decide to build a career in sales, do not hesitate to go to the lowest positions - active, purposeful employees are quickly noticed and promoted up.

Territorial or regional?

The duties of the regional sales manager are to develop sales in a certain region. For this you need:

• To work on the collection and analysis of information on the regional market;
• Create sales strategies and carry out work on their implementation;
• Organize a team of employees and monitor the implementation of assigned tasks;
• To adjust document circulation and keep records;
• Control the flow of payments, work with debts;
• Take part in negotiations and presentations;
• Collect and analyze information about competitors.

The responsibilities of the territorial sales manager are similar in many ways to similar types of regional work. Often in companies these concepts are used as identical. To fully discharge the duties in this position, it is often necessary to have a driving license and a personal car. Advantage will be the mastery of English, especially if it is a question of working in an international company. The duties of a regional sales manager may include regular business trips through the territory for which he is responsible.

Wholesale or retail?

The duties of a sales manager (for a resume) can vary and depending on whether the wholesale implementation will need to be dealt with or retail. The manager of retail sales often occurs to us under the names "sales representative" or "sales consultant". Its main duty is to sell the product to the end user, this activity does not imply further resale. Wholesale implementation is working with outlets, from small kiosks to large supermarket chains or warehouse bases.

The duties of the manager for wholesale sales are as follows:

• the expansion of the customer base;
• Control timely repayment of receivables;
• Execution of contracts and related documents;
• Organization and control of the work of the team of sales representatives.

In each specific company, the list of responsibilities of a manager may have its own distinctive features.

Goods or services?

A good manager can sell anything at any scale. But nevertheless sales are subdivided on a level of complexity.

To simple sales includes the sale of inexpensive goods or services, for example, communication services. It is often possible to find announcements about a set of sales managers in MTS. What do these specialists do? The duties of the sales manager (for resumes) of MTS are as follows:

• Attraction of clients for sale of services - Internet, telephony, digital television;
• Conclusion of contracts;
• Development of the existing customer base.

It is difficult to sell the product, which requires further maintenance. For example, expensive software. To work in this field, you need experience and a high level of competence.

How to become successful

In order to build a truly brilliant career, you will need to learn: read books, attend trainings, learn from the experience of successful sales people, look for an individual style, and develop skills that are in demand in this company. In some cases, this can be analytical skills, in some cases - communicative skills.

It is important to study your product, but not from the point of view of the seller, but from the point of view of the consumer. What problems can the client solve if he buys the product? It is important to study the customer audience, to stand with its representatives friendly, trusting relations, to form their own client base.

The most important thing is to see the goal before you and move confidently towards its achievement.