Brand Manager

More recently, the Russian market was not available for specialists such as marketing, brand manager, event manager , etc. The system of Soviet management did not take such professions seriously. Even in our time there are still companies that do not attach importance to marketing research, promotion and branding. If we compare this situation with the Western market, then no company carries out the sale of goods or services without the participation of marketers.

Definition

A brand manager is a specialist who is engaged in the comprehensive promotion of a product or service. Such a profession includes a number of very complex duties that require special knowledge and skills. A brand manager whose job is to create an image of the company in the minds of buyers must have high communication skills, and be able to respond quickly to sudden changes in circumstances, to a psychological analysis of preferences and judgments.

Field of activity

Strangely enough, but experts in this profession are in demand in almost all spheres of economic and commercial activity. Of course, the B2B and B2C brand managers are very different in their functional responsibilities, but this in no way diminishes their significance.

In any sphere, the brand manager should create such an image of the promoted product or service so that people start to think that the proposed product is vital for them. Thus, qualitatively performed duties can reduce the cost of advertising and other promotion methods.

Key Features

Many companies do not fully understand the role assigned to the brand manager. For this reason, when analyzing the next candidate, management does not pay attention to key skills and knowledge.

First, the brand manager should have an idea of the world experience of marketing promotion: those ways that failed, and the events that brought unprecedented success. Such knowledge will help in choosing a promotion strategy, exclude the use of templates and personal preferences.

Secondly, the brand manager must have a unique observability, the ability to quickly analyze the situation and almost instantly make important decisions. This specialty implies a high activity dynamics. This means that there is a huge number of critical situations that require a balanced and rational decision, which must be taken as soon as possible.

The role of the brand manager

In the modern world of business and communications, such a specialty as a brand manager has a huge impact on the firm's performance. High-level specialists are valued in all spheres of business, their work is paid at the same level as the work of senior management. A professional specialist can multiply the company's profits, its projects will help to win the trust and respect of the target audience.