Press attaché - second person after the head

In our time in the state of every solid company there is necessarily such a position as a press attache. The public weight of such specialists is so significant that they are perceived not only as a representative of the company. Sometimes in the ranking of well-known politicians one can meet a press attache of one of them.

Unrestricted access to official and private information gives it a significance in political and "court" circles. Of course, to get such a status in the commercial or political sphere, it takes time, a lot of desire and luck.

Traditionally, the duties of this employee include:

• Maintaining links with information services;
• Preparation of information for publication in the press (interviews, statements, messages, press releases);
• Organization of conferences, interviews;
• Informing the management about interaction with the press;
• Organization of research on the work of the media.

The company's PIR manager usually manages the activities of the press secretary, who closely interacts with the head of the firm and the heads of other company structures. The press attache is, in fact, the second person after the leader (not always, but in many situations).

This is a secretary whose work is based on official interaction with the press as a representative of the firm. He must know almost everything about her work, about the list of products, production technologies and much more. Also, this specialist should be able to quote the statements of the head of the company, accurately placing the accents and excluding the duality of the meaning of what was said. He "does not climb into his pocket for a word" and always answers the tricky question correctly, presenting the company in a favorable light.

To the important qualities of a representative of this profession should be attributed to the firm's dedication. A creative approach to any situation and the ability to find various acceptable solutions to the problem are also very important moments in the work of a press officer.

Who is suitable for this kind of work?

First, the future press attaché must necessarily be an erudite. The presence of some life experience and the ability to protect someone's secrets will be significant strengths. It is also important that the personal credo of life coincides with the position of the chief, for unconditional trust is the basis of joint work.

Secondly, hysterical personalities have nothing to do in this position, because you often have to show tolerance and follow subordination.

Where to look for it?

The best option is to find a candidate among your friends. To a familiar person, it is not terrible to trust any secrets. The positive aspect of this option is preliminary awareness of the applicant's personal qualities , his strengths and weaknesses.

It is also a good option to hire a journalist from local media. His connections and knowledge of the business will be useful in the future.

You can try to find an employee through recruitment agencies whose specialization is related to this sphere. The employer will not have to think about worthy candidates and conducting an interview, because it will be done in the agency. The search for the company's press attaché will be conducted by headhunters until there is an ideal candidate.