Yana Nedvetskaya: biography and photos

"Queen of Russian dress" - so called fashion criticism of the designer, founder and creative director of two popular brands - Lo and JN. It is also called the "winner of the elements". Yana Nedzvetskaya is a veteran of the Russian fashion industry. For almost 30 years now, it has been helping women beautifully and fashionably to look, feel more confident and, finally, like themselves.

Yana Nedvetskaya: biography

Famous fashion designer was born in 1958 in the northern city of Vorkuta in the family of employees. Parents were not wealthy, and they did not like to indulge the girl and buy her new clothes, shoes, etc. That's why the ten-year-old Yana began sewing dresses from her mother's outfit outfits. Then, at the request of her friends, she began to create clothes for them. Yana's mother, finding in the closet flaps remaining from her dress, began to scold her daughter and forbid her to touch her things, but the desire to sew was beyond any prohibitions, and my mother had to give up. In addition, Yana, a little older, began to dress her, and sometimes her mother's friends. Despite her busy schedule, the girl was quite well at school, especially she liked literature and Russian. However, after graduation she entered not the philological but the construction institute (MISI) at the faculty "Construction of nuclear installations." Agree, a strange choice for a girl engaged in cutting and sewing and loving poetry and prose.

The first serious steps in business

In 1988, Yana Nedzwiecka, teaming up with her friends, in parallel to her studies, founded a cooperative to sew fashionable clothes. Sketches invented itself, she designed herself, but she had to sew one of her friends. Yana was one of the first female co-operators in the country. After graduation, she decided to get a second higher education and entered the VGIK for a screenwriter. Later she continued her studies at the Literary Institute, and a couple of years later, in 1997 she became a member of the Union of Writers of the Russian Federation. In the same year, Yana Nedzvetskaya, having won a grant from IREX, went on probation to the United States (Oregon). A year later, her business was visited by Hilary Clinton, the then-incumbent president's wife. Why this shop? It turns out that he was recognized as Russia's most successful manufacturing enterprise, run by a woman. In a word, Yana Nedzvetzkaya received recognition in the late 90's of last century. Many of the firms created in that period, soon closed, but the brand "Lo" continues to flourish.

Literary Activity

As already mentioned, the designer Yana Nedzvetskaya was also fond of literary activity. She passed four courses in the specialty "Prose" of the Moscow Literary Institute, but she soon made her debut as a poet and presented her collection of poems "Bosoy My Track" (1992) and "Moskovityanka" (1997) to the reader. Yana Nedzvetzkaya, whose photo is posted in the article, also writes in her prose: stories, essays, articles for magazines, today she is the founder and editor-in-chief of LO Magzin.

Brand "Lo"

1997 was special for Yana. Getting a grant, and as a result - a trip to the States for an internship at Hanna Anderson, the release of the collection of poems "Moskovityanka, getting a membership of the Writers' Union, and most importantly - creating your own brand" LO ". Since then, the clothes of Yana Nedzvetskaya, so beloved by Russian women, began to go out, labeled "LO". Many, of course, wondered what those two letters meant: the author's initials or the initial letters of the names of designers working in tandem? It turns out that the idea is that "LO" is the first two letters of the word LOVE (love). One of the shows of this brand, incidentally, bore a symbolic name - "Woman who invented love."

JN

The next three years, the clothes created by Yana, liked more and more women and girls, both in Russia and abroad. In 2010, one creates another brand, calling it JN (the first letters of her name and surname). For several years Y. Nedzvetskaya participates twice a year in Russian fashion weeks. Since 2012, she begins to surprise the world with her incredible creative ideas. Designer Yana Nedzvetskaya, whose collection of dresses in 2012 made her talk about everyone, challenged the world of fashion. The thing is that she chose water to demonstrate her clothes. Yes Yes. Dressed in air dresses, beautiful models sank, or rather, fell to the bottom of the pool with a stone. The effect was simply amazing. First the video from the show "Harmagedon. Psalm 36:29 "hung on Youtube for a long time, almost unnoticed, but then it was seen, appreciated and began to twist on the very" Fashion TV. "Of course, this idea was soon picked up by other designers, and water shows began to become fashionable.

Impressions

In recent years, the demonstration of clothes by a famous designer is a real event. And frankly, many of the spectators come to see not the collection, but the show. Curiously, this time will come up with Jana Nedzvetzkaya? The show is every time accompanied by great music and original effects. He gives the viewer a lot of positive emotions. Even more interesting is her video and photo-presentation, during which she embodies her wildest creative imaginations. As a screenwriter, she always tries to come up with something extraordinary that goes beyond what is generally accepted. For example, Yana organized a show "For a Clean World", during which girls dressed in evening dresses loaded garbage bags in the garbage truck. Quite remarkable were the shows, which were called "Money, cards and two trunks", "SanSet Street", and "In bed with a model", during which the best models of the country, dressed in exquisite outfits from Yana Nedvetsky, posed "comfortably" Having settled down on a smart bed.

Fashion clothing store

Today you can buy clothes from Yana Nedzvetskaya without leaving home, making an order on the Internet. Experienced experts will select the right size, and if necessary, help in choosing the right model. Here you will find a stylish, beautiful, and most importantly high-quality sewn clothes that will fit perfectly on you. In addition, in Yana's shops you can buy ready-made kits, which makes it much easier for a woman to create her ideal image. By the way, here you will be offered to diversify it with several additional details, including accessories. In a word, your unique appearance will be taken care of by the unique Yana Nedzvetskaya. Comments on the methods of its work by grateful customers are more than eloquent. Women say that her advice, not only about choosing the basic elements of the wardrobe, but also about hairstyles, make-up and accessories, helped them to take a fresh look at fashion, find the image most suitable for them, and this led to an improvement in their quality of life.

The last collection

In the new season, Jan, as always, proved to everyone that she masterfully owns color and knows how to find the right combination. In addition, for each of the models she chooses a special fabric. As a result, each of her outfits represents a unity of texture, color and proportion. The new collection once again proved that Yana is alien to minimalism. Being an excellent connoisseur of male psychology, she believes that the image of the fair sex should be, first of all, interesting and multifaceted, consisting of many different details that will allow a loving man to admire his woman longer and gradually to open new strokes of her image. And the more original they are, the longer a man can not take his eyes off his beloved.

The new collection consists of exquisite dresses that enhance the status of its possessor: instantly from ordinary girls can turn into princesses. All models are clean and accurate cut, decorated with lace, hand embroidery - this is the signature handwriting of the famous designer Yana Nedzvetskaya, which is increasingly called the "dress queen", including the wedding dress. Among the admirers of her work are such Russian stars as Svetlana Masterkova, Elena Kukarskaya, Natalya Zemtsova, Elena Borshcheva, Ika, Nastya Krainova and others.

Command

Yana Nedzvetskaya believes that she owes much to her team's success. Many of the staff have been working with her since 1988. She says with confidence that she has the most powerful designers in the world who work with ultra-precise patterns. Thanks to this, all the dresses are just perfect for women.

About Yana Nedzvetskaya in the media

For almost 30-year career about Yana as a modeler, poetess and writer spoke thousands of times. The most frequent epithets, which award it to journalists are shocking, extraordinary, original, sharp in language, straightforward, resourceful, creative. Naturally, every woman who wants to stand out from the crowd and does not chase the fashionable patterns, one day dare to get acquainted with her creativity. In fact, she is an amazing woman, very positive and never discouraged. And this is its success. Yana has an active life position, she does not suffer from stellar illness, which makes communication with her pleasant. She has a rich imagination and incredible imagination, which, of course, is the reason for jealousy and envy among many creative people.

About herself, Yana says that she is ready for experiments and does not like those who are hiding in the shell. She always tries to go beyond the standard, so that it is not boring. Yana can not be indifferent to injustice or to many other negative phenomena in society. As she expresses herself: "Banevour's heart bubbles in my chest!". She also considers herself a seer, since her expressed thoughts are often prophetic!

Being a little girl living in the polar town of Varkut, Yana asked mother's friends about whom she wants to become, when she grows up, she answered: "Rich and famous." Did she manage to fulfill her childhood dream? Today, she believes that wealth is a relative concept, but the famous woman certainly managed to become ...