Who are SEOs and how do they become?

A lot of websites and blogs are constantly appearing on the Internet. This type of earnings is very popular, and so many are resolved to open this particular business. Create your own site is not a problem now, but over time, users stop doing it. The fact is that it must be actively developed. And this requires knowledge in the field of SEO. Who are SEOs and what kind of work do they do?

Features of the profession

Seoshnik came from the word SEO, which means promotion of the site in search engines, for example, in "Yandex" and Google. It turns out that this work is required for all network resources. Who are SEOs? These are professionals or amateurs who carry out website promotion. To do this, they use proven techniques that are required for the popularity of the resource.

Private SEOs can work not only with personal sites, but also with others. If a specialist sees the prospect of a resource, then he acquires it. With rich experience, an employee can have an excellent income. If the owner does not understand the intricacies of SEO or he does not have time, then he hires a professional.

Principles of website unwinding

If a site was created, then for a successful development he must have visitors. It is from them depends on traffic and profit. The topic of the resource is commercial and entertaining. The first type is easier to monetize. But in any case, visitors are required, because the profit depends on them. Even entertaining subjects bring in income, if it comes at least 100 people.

Work SEO is to bring articles to the top search engines. If the resource takes place among 10 sites, then there will be an excellent attendance. When the site is located on other pages, it is unlikely that it will be popular. Therefore, if a professional SEO is taken for work, the site will not be worse.

Methods of promotion

Who are the SEOs and where do they work? Specialists can do their work both at home and in the office. There are 3 options for promoting the resource:

• White;
• Gray;
• Black.

White methods are common. For this, it is necessary to write natural texts, purchase advertisements. With such a job, the site is unlikely to fall into the ranks of popular ones, but eventually it still becomes popular. You need a lot of money. The technique is more suitable for articles, because the quality of the articles is taken into account. It takes into account the activity of visitors, which put the likes, reposts, comments.

For commercial sites, white methods are almost not suitable, it is better to promote them in gray ways. They include links. There are many methods, and all of them are considered effective. The site quickly becomes in the ranks of popular.

For black methods, a massive insertion of keys into texts is used. The article and the background acquire one color, the text is not visible to people, but is noticeable for search engine robots. The site goes into the positions visited and therefore brings in revenue.

There are 2 types of SEO optimization: internal and external. Each type has its own characteristics.

Internal optimization

This kind of work is needed to improve the site, improve the ranking factors that influence the position in the search. To fully understand this work, you should read a lot of information.

Internal optimization is very important, as this affects the success of the project. The work includes:

• Compilation of a semantic kernel ;
• Correction of internal structure;
• Removal of technical errors;
• Improvement of resource usability;
• work with text;
• Implementation;
• Other types of work to improve the site.

It is important that the resource is user-friendly. They must find the information they came for. That is why different methods of improving the resource are used.

External optimization

This work assumes performance of the actions necessary for reception of reference mass on a site. It can be expanded using free and paid methods. For this, there are such exchanges as gogetlinks or rotapost. References are temporary and eternal.

First you can start with free methods, for example, with registration in the profiles of trust sites, posting articles on resources. The reference mass should be increased gradually. In SEO there are such concepts as natural and unnatural links. They are determined by the search engines, so it is important to carefully consider the purchase of links.

There are complex promotion systems, which have everything you need to optimize the site. Their advantages are that you do not need to work with different services. It is enough to use one resource, and everything will be under control.

One of the popular systems is SeoPult. The resource has an add-in above the link exchanges to acquire quality links. Also, there are many tools needed to analyze the competitor's site, perform an audit of a personal resource, and purchase content. All these functions are necessary for high-quality work of the webmaster.

How to become a professional?

If it is clear who are these SEOs, then you should familiarize yourself with the requirements for the profession. This requires knowledge and skills. To become a SEO, you need experience. To obtain these qualities, you should get acquainted with useful information. And you can use not only books, but also the Internet.

There are many resources where you can find a lot of interesting information about the promotion. It usually takes several years to learn all the subtleties of the profession. Even the former SEO has theoretical and practical knowledge.

Qualities SEOs

For each owner it is important that his site goes into the TOP. This ensures an excellent attendance of the target audience, as well as income. SEO-optimizer performs work on inserting key phrases, meta tags, headers. Also, he correctly adjusts the section for other pages of the site.

Find a good SEO is not so simple. It is desirable to be guided by what it should be able to perform:

• Analysis of the site and texts;
• Analysis of competition;
• Compilation of a semantic kernel ;
• Meta-tagging;
• Correction of texts;
• Selection of effective methods of promotion;
• Work with search engines;
• Selection of external links;
• Article promotion;
• Monitoring of positions;
• Work on the basics of web analytics and web marketing.

Portfolio SEOs

The best SEO is white. Such a specialist for website promotion uses quality content and proven methods. The owner does not risk his resource, because the ban will not be imposed on "Yandex" or "Google". Such a specialist does not apply substandard methods that do not bring results. To work with a true professional, you need to choose the right one:

• Should be asked to show the portfolio, evaluate its quality;
• You need to take contact information, as well as talk about ways to work, you can ask questions.

After these two stages it will be clear who can be entrusted with the work. White SEO is optimizing the content of the site, after which it goes into the TOP. If this work is successfully completed, then no purchase of references is required. All this is necessary for quality promotion.

Promotion of the resource is a necessary stage, therefore it is important for this work to choose a professional. You should pay attention not only to the portfolio, but also to the reviews. It is necessary to discuss the work in detail. This specialist will provide contact details, as well as details about the implementation of the promotion. When a knowledgeable person undertakes to work, the resource will quickly become popular.