Whiskey "Black Label" - the standard of Scottish quality

1909 year. Scotland. Brothers Alexander II and John Walkers, continuing the work of their father, create whiskey "Black Label", combining 35 single-malt and 5 grains of whiskey. Thus began the era of the legendary Scottish drink, which earned itself recognition and popularity throughout the world.

Brand History

John Walker (Sr.), born in 1805, after reaching the age of 14 years, becomes the manager of a family grocery store. Everyone who knew the young man noted his unique abilities in the field of mixing (blending) the varieties of tea. Later, in close collaboration with his son Alexander Walker, John creates his first grade of blended whiskey, and for the first time in history pours it into glass containers.

It should be noted that single malt whiskeys are, as a rule, premium-class beverages created in one distillery and bearing its name. Each variety of single malt whiskey is unique and has a unique taste, inherent only to it. This is due to the peculiarities of the climate, the taste of water, the composition of soils, characteristic of the locality in which it was created. Exposure of each grade used to create the "Black Label", at least 12 years.

However, the company John Walker & Sons becomes known only after the death of John the elder and truly legendary after it was headed by the sons of Alexander I Walker - John and Alexander II Walker.

In 1908, cartoonist Tom Brown created a trademark, which became an integral part of the brand of whiskey "Black Label" - a walking man in a pince-nez.

Alexander II Walker, continuing the innovations of his father, decides to make a container for whiskey, which produces a family enterprise, recognizable and unique. This is how bottles of rectangular shape are born with a label pasted obliquely.

One of the best drinks in the world: a unique taste and aroma

Whiskey "Black Label" is the standard of quality, a sign of refined taste and respectability. Exquisite golden, deep amber tint "Black Label" (whiskey 12 years old ) will not leave anyone indifferent.

It is known for sure that this type of whiskey was preferred by Sir Winston Churchill, a lover of strong spirits of consistently high quality.

At a variety of exhibitions in all parts of the world, whiskey "Black Label" gets deservedly praised by professionals.

Thanks to the unique blend, the bouquet of the legendary Scotch whiskey "Black Label" can not be confused with anything else. Deep notes of an orange intersect with the sweetness of raisins. Heather smoke, the flavor of which is traced in the "Black Label", echoes the bitter notes of chocolate. The delicate aroma of apples and honey completes the composition. The taste is soft, but at the same time rich and full.

At the moment it is one of the most famous and consumed alcoholic beverages of the de Luxe class. According to the official data of John Walker & Sons, more than 100 million bottles of whiskey "Johnny Walker" are produced annually.

Ideal gift for a successful man

A perfect gift, appropriate for any occasion, will be a bottle of whiskey "Black Label". The price of a 07-liter bottle in a cardboard package can vary between 2300-2500 rubles.