What is Greenfield? The secrets of the success of the tea brand

Not many people know that the widespread and famous in Russia tea brand "Greenfield" does not have English roots, as it is mistaken for the bulk of the population. Let's find out what "Greenfield" is, we'll get acquainted with the buyer who is focused on the products, mention the manufacturing company, and also consider the basic assortment.

Brand History

At the dawn of the new millennium, the St. Petersburg company Orimi Trade registered the trademark in question with a company specially created for the project, which was based on the territory of Great Britain. It was a thought-out marketing move that made the inexperienced Russian manufacturer think that tea is produced in the territory of the Misty Albion. Despite the fact that the products of "Orimi Trade" was in the price category above the average, and the tea assortment was intended for the secured buyer, the bright, memorable design of the package was not forgotten. In many respects it was thanks to him that the products became recognizable and popular. This was also promoted by the competent advertising of Greenfield tea. The assortment also pleasantly surprised the general public, and the consumer's attention was quickly won.

One of the best-selling tea brands in Russia

So, competent advertising, deployed throughout Russia just over ten years ago, worked. But if the goods of their quality did not meet the declared price, then buyers with all the wealth of producers in the tea segment of goods would quickly choose for themselves something else. However, throughout this period, the brand was not only able to seize the leading positions in its niche, but also to keep them to this very moment. If a common man does not know what "Greenfield" is, it's rather strange, because at the moment this is the most popular tea in Russia. Today, Orimi Trade accounts for more than 12% of the country's tea market. But with the arrival in the country of elite beverage varieties, those that are used for these oriental ceremonies, the price segment "Greenfield" should be positioned more like an average segment. So, the consumer of tea is a modern person, who is looking for cheerfulness and richness of taste in him.

Rich assortment

In addition to the traditional and long-cherished tea flavors of the brand, the manufacturer develops new directions. Original beers are produced in pyramids, as well as a set of "Greenfield" - a set of tea from 30 different options. With the help of a box of 120 bags, each gourmet will discover the entire varied palette of blends that, depending on the strength and geographical origin of the tea leaves, can surprise with a unique taste.

The most popular brands and brands of black tea

Before we mention the most advanced varieties of this brand, we will briefly mention their geographical origin - the place where tea leaves are collected. Ceylon tea is designed for lovers of exquisite classics, not tart but full. Indian fans of cheerfulness and excellent taste prefer all. But tea leaves, collected in hot Kenya, give the drink a tart and very strong taste. Chinese tea will appeal to connoisseurs of tenderness and refinement.

If someone still does not know what "Greenfield" is, then it is necessary to begin acquaintance with traditional black tea. The list of the most popular varieties:

• Golden Ceylon;
• Earl Gray Fantasy (with citrus peel and bergamot);
• Classic Breakfast;
• Kenyan Sunrise;
• Delicate Keemun.

Green, fruit and herbal teas

Green tea, too, is quite invigorating, for example - a sort of Flying Dragon with a rich, invigorating aroma and unique taste. Green tea can contain jasmine petals and fragrance with a thin, slightly sour flavor.

Herbal tea (including red) is very popular recently. In blends, the petals of chamomile, melissa and tender mint are used, as well as petals of Chinese hibiscus flowers and pieces of dried apples. Very popular and more intense mint drinks.

Please note that some types of tea contain artificial flavors, giving a drink, for example, the aromas of grapes, lotus flowers or vanilla.

Fruit teas almost completely contain special flavors, as well as lemon and orange peel.

We hope that this article helped to find the reader an answer to the question about what "Greenfield" is. Have a nice tea!