Vodka "Gzhelka": information about the manufacturer, the composition and results of the independent inspection

It is planned to feast, and you still have not made a choice in favor of this or that alcohol? This is completely justified, because today the store shelves are simply bursting with the range of products. And how to choose vodka with an ideal ratio of high quality and reasonable price? Today we will try to answer this question. Among the variety of strong alcohol produced there is one quite famous brand of vodka - "Gzhelka". In this article we will talk about the history of the appearance of this brand in the market, tell about the manufacturer and familiarize with the results of independent quality control.

Manufacturer of vodka "Gzhelka"

In 1993, the plant "Crystal", located in Moscow, created the brand "Gzhelka". Thanks to a successful design, a truly Russian name and an acceptable price, this vodka has won special popularity among our people. In 2001-2002, this brand flourished with a record amount of alcohol sold - more than five million bottles a year.

Unfortunately, after the transfer of Gzhelka vodka production to the Kaluga plant, the quality of the drink deteriorated sharply, which led to a drop in sales. Later this brand belonged to the subsidiary company "Crystal" - the closed joint-stock company "White Gold". Since 2002, the rights to the brand have been transferred to the ex-head of Rosspirtprom - Sergei Zivenko.

Rebranding

In 2005, after an attempt to challenge OOO Gzhelka, the brand was rebranded completely. The bottle began to produce a square shape, and a winter landscape appeared on the label. It was a well-chosen updated appearance and tightening control over the production of vodka that allowed the company to restore consumer confidence. After a successful rebranding, the alcoholic drink repeatedly won various domestic and international awards. Among them: "Commodity of the Year", "Superbrand" and "Top 10 brands of vodka". Despite the fact that at the present time this brand has many competitors, annually more than twenty thousand liters of this alcoholic beverage are produced.

Assortment of "Gzhelka"

To date, four types of this vodka are produced: Soft, Cedar, Birch and Premium. The cost of each of them does not exceed two hundred rubles per bottle with a volume of half a liter.

"Gzhelka soft" - vodka with a truly mild and pleasant taste. It combines the beauty of the picturesque design with the high quality of the raw materials and the finished product. All the beauty of Russia's nature lies in an incredibly attractive label. Here, there are mighty dense forests, and wide transparent streams, and fields famous for their fertility. All this gives a sense of boundless freedom and strength of the spirit of the Russian people.

"Gzhelka cedar" absorbed all the best features of traditional vodka and was filled with light notes of taiga cedar. Thanks to this combination, known for more than twenty years, high quality and a completely new cedar flavor, the drink immediately won its lovers of strong alcohol.

"Gzhelka birch" - vodka made on the basis of "Gzhelka soft" with the addition of a flavor identical to birch sap. Suitable for true lovers of a refreshing taste and a sense of complete and boundless life.

"Gzhelka Premium" is one of the best products of this brand, incorporating all the best quality indicators of vodka and produced from the highest quality raw materials. For a slightly higher price you will get excellent vodka that meets all the requirements of quality and taste.

The composition of vodka "Gzhelka"

Vodka of this brand is made from the purest water, passing through a multistage purification by various filters. Alcoholic base is ethyl alcohol "Lux", which passed obligatory rectification. A special sweet taste of vodka is provided by the presence of "Fructolat plus" in the sugar and food additive. A special feature of the drink is an alcoholic infusion of unleavened bread from wheat flour, which is added in a small amount to ready-made vodka.

The results of an independent study of vodka "Gzhelka soft"

In November 2010, independent testing of vodka was carried out, in order to identify all its advantages and disadvantages. In the course of the study, it was noted that "Gzhelka" vodka has a rather tangible and sharpish smell of alcohol. The taste of this strong alcohol is a little sweetish, which, rather, is a disadvantage for vodka. The indices of softness are good, but not at the highest level. In general, the organoleptic quality indices of this drink are quite satisfactory for vodka of this price category. Out of ten standard scoring points, vodka of this brand deserves a hard seven.

In addition to taste, aroma and softness, the quality of packaging was evaluated. As we see in the photo, "Gzhelka" vodka is bottled in thin high bottles with a screw cap made of plastic, which are decorated with the relief of the bird in flight. The whole bottle, label, cover and relief image are supported in white and blue colors, which is quite pleasant to look at.