Service activities

The current level of development of market relations in various countries of the world contributes to the growth of the sphere engaged in services. It is gradually becoming one of the leading sectors in the national economy, as well as an important aspect of the cultural and social life of the population. Service activities include a significant sector of public relations engaged in the production, development and provision of various services. The basis of this type of relationship is the organization of the service process itself, as well as bringing it to the optimum from the position of convenience for the client. The development of market relations and the emergence of free competition was a turning point for the orientation of the service sector. Her work increasingly focuses on the needs of the client and improving the quality of the services offered.

The service activity of any enterprise will become more successful if it is based on the competent conduct of marketing work based on the study of the consumer market. One of the most important factors of the services offered, which attracts the client, is the quality of their provision. There is also a condition under which the position of the firm in the service sector will be stable, and, consequently, the result of the activity will be a permanent income. This is the optimal ratio of quality and price.

Successful service activities are based on eight basic rules that contribute to its effective organization:

1. Strategy. Each segment of the market needs to offer a level of service that the client will consider excellent. Promised to the consumer guarantee that the firm will fulfill all its obligations, should be stated in a small, containing no more than a hundred words, the text of an advertising nature.

2. Communication with the consumer. To form a strong relationship between the client and the company, as well as for the necessary consumer preferences, the company must distribute promotional materials about its guarantees. Obligations, which the service company takes on, must satisfy the desires of consumers and cause them positive feelings. The image of the service created by advertising materials, it is necessary to create attracting. Careful thoughtfulness and strict observance requires both the atmosphere in the room where the client is being taken, and the appearance of the attendants, the speed and accuracy of the answers, etc.

3. Clarity of requirements that the firm makes to its employees. It is necessary to have internal standards, compliance with which should become the norm.

4. Uninterruptedly functioning supply system. The supply of spare parts and the call of representatives of the service company should be extremely simple.

5. Training of staff members of the service staff providing services.

6. Setting goals to staff, indicating the inadmissibility of defects in work.

7. Creativity. This rule consists in the constant search for new ways to provide services to meet the fullest consumer demand.

8. Constant concern for the creation of a powerful service organization and its effective work.

Service activities aimed at providing a full range of services should be based on the desire of customers. The service company must fulfill its warranty obligations regarding the quality and results of its work.

The structure of the service sector is conditionally divided into two groups. The first of these includes the sector that produces material services (transport, trade, housing, etc.). The second group is engaged in providing intangible services. It refers to the activities of security agencies and the army, management, health, education, science, etc. There are types of services to the population that connect these two groups. For example, service activities in tourism include the provision of transportation services and education (excursions).