Brand name - effective advertising of the manufacturer

The company name is a graphic designation of the manufacturer of the product. Just note that the logo and the logo are related to each other, and to be more precise, the logo is one of the types of the company's style .

In order to understand how this sign works, it is enough to go to any store, regardless of the type of product. Famous brands will be recognized only at a glance. Color style, logos, fonts and images are the main factors that distinguish the product among competitors.

Thus, this symbol positions the product in a certain segment of the market, being an identification mark for consumers. Started activities to develop a brand name from the beginning of the establishment of the enterprise.

In order to understand this part of the company's PR a little, we will consider what brand names are:

• Graphic - graphic elements, symbols;
• Verbal - initials, inscriptions, numbers;
• Combined - a combination of graphic and verbal designation.

Regardless of which brand name is used, it is the property of the company. In visual execution, the design must meet the aesthetic standards, the direction of the firm's activities, and also be memorable and selling.

So, a brand name is the style of the company, with which the consumer makes a choice in favor of a particular product. This element has special requirements:

• Facilitate the perception of the brand ;
• Product recognition;
• Stimulating the desire to make a purchase;
• Association with guarantee and quality.

As can be seen from the above, the brand is developed carefully, taking into account the specifics of the market, consumer preferences and many other aspects. Style combines artistic and design work, marketing, legal knowledge, psychology and culturology. The last two points are also important, because in different states the same signs are perceived unequally. If in our country no one is embarrassed by a certain image, then in another country will cause public outrage. Therefore, the choice of a brand name should be carried out especially carefully if the company plans to enter the international market.

As mentioned above, the logo and the logo are firmly connected with each other. When starting work on creating a graphic design of a trademark, do not forget about the specifics of your company's activities. For this, not only the image or the inscription itself is taken into account, but also the color scale. The consumer should have only positive associations. For example, red color and its shades indicate the action and, as is known, attract attention. But not everywhere its use is appropriate. The yellow color is sunny and soft enough. This shade is often used for charity events, registration of children's products. Blue is the color of the mind, which makes it ideal for companies manufacturing machinery, as well as for any training courses. Purple scale is used for companies aimed at creative activity.

All this is only a brief description of how a brand name should look. If you still do not quite understand why this part of the PR is given so much attention, then look at the logos of banks or mobile companies. You can be sure that even without accompanying explanations, you will unmistakably determine the name of each institution and brand.