JSC "Poultry farm Sredneuralskaya": products, employee feedback

Do not mind to please their customers with fresh products and delicacies of their own production of Poultry Sredneuralskaya Poultry. What is not in her assortment! This meat and semi-finished products, sausages and baked products. Its products have long existed on the market and have many consumers.

The history of the poultry farm

JSC "Poultry farm Sredneuralskaya" was founded in April 1973. This is the first factory in the region to produce chicken meat. The design capacity of the company was once about two million broiler chickens a year (3,068 tons of raw meat). At the moment, production has increased several times and is 8 million chickens per year or 15,200 tons of fresh meat. The company's products have about 130 items.

On the territory of the poultry farm there are three housing buildings for young animals, eight - with broodstock, hatcheries and about thirty broiler houses. There is a veterinary service and a zoological laboratory. Here is the slaughterhouse and sausage shops.

The main activity of the company is growing broilers and making chicken semi-finished products. Here also products of high degree of readiness "the Bird's market" carry. The assortment is supplemented with sausage and baked products. Another poultry farm makes meat and bone meal for feeding animals and birds.

Priorities of the company

JSC "Sredneuralskaya Poultry Farm" is doing everything possible to satisfy all the needs of its customers. It produces products for both ordinary consumers and true gourmets.

The company carefully analyzes the consumer needs, tastes, before launching into the masses of a new type of product. On the basis of these data, the range of products is expanding in an amount capable of fully meeting demand. The production of the poultry farm is focused on the culinary preferences of consumers. The company strives to become an enterprise that provides unlimited gastronomic opportunities for its customers.

Basic values of the organization:

• Professional qualification of employees;
• Responsibility for the produced types of products;
• Trust of clients and absolute honesty towards them;
• Health of consumers;
• Comfortable conditions for employees.

Based on the competent approach of personnel to production, products were created that earned the confidence of a large part of the population.

Each label on the goods of the company honestly and in detail describes the composition of the product and does not conceal any information, since only natural ingredients are used in production.

About the certification of a poultry farm

JSC "Sredneuralskaya Poultry Plant" is fully responsible for the quality of the products and has received the certificate of compliance with GOST R ISO 9001-2008 and 22000-2007. At the end of 2010, she certified her own management system and received a corresponding document. In November 2012, the process of production of raw meat from broiler chickens, as well as the process of making sausages, various types of smoked products, semi-finished products and chicken eggs, was subjected to certification. Based on this complex organization process, a certificate of compliance with GOST R ISO 22000-2007 was issued, which has a three-year validity period.

The company has developed a certain working standard, which completely excludes the manufacture of low-quality goods. Behind all stages of food production is quality control.

Production

Production here is divided into two types, this:

• Growing of birds;
• Processing of poultry meat .

Technology of growing chickens is divided into several stages:

• Cultivation of young animals. Basically it's broilers. After reaching the age of seventeen weeks are transferred to the parent herd.
• Creation of broodstock. Here hybrid hybrids weighing 1-2 kg and roosters not less than 3 kg are selected. The laboratory of the poultry farm carefully monitors the necessary amount of nutrients in the feed mixes. Daily analysis of the feed for acidity, toxicity and humidity.
• Incubation. Eggs for this process are selected at least 48 grams. In the hatchery they are taken away on a special machine, which exposes the eggs of disinfection. The repeated process of sanitization is carried out after laying eggs in the incubators. They are laid on schedule, on which the activities of all other shops are based. The egg-laying rate of hens is on the average 21-23 per litter per month.
• Growing of broiler chickens. They are contained in the cellular equipment in three tiers. In the upper one there are daily animals, on the average - weekly, and in the lower - chickens 10-12 days. At the slaughter is a bird 37-38 days.

The technology of slaughter of birds includes catching animals and their acceptance in the slaughter shop. After the slaughter shop, the carcass undergoes primary treatment and a procedure for removing the plumage. Next is its evisceration and molding. After that, the broilers are left to cool. Further production implies sorting, marking, weighing and packing of carcasses. Then comes the cooling and freezing of meat raw materials. At the last stage the bird is sent for storage and sold.

Products of Sredneuralskaya poultry farm

All the products produced by the company are divided into several types, these are:

• Raw chicken meat;
• Natural semi-finished products;
• By-products;
• Meat semi-finished products "Bird Bazaar";
• sausages;
• Ready-made, grilled products.

The poultry meat is put on the substrate and packed into bags. Sold in a chilled or frozen form. Natural semi-finished products are chicken carcasses (hips, drumsticks, breast, wings, fillets and ham) in chilled and chilled form. Consumers are offered to try a semi-finished product for shish kebab and chahokhbili, chicken minced meat. Byproducts sold include liver, heart, stomach, neck, head and legs. Also sets of bird bones and bone mass for broth are produced.

Under the brand name "Bird Bazaar" chicken meat for shish kebab, poultry meat for grilling, pelmeni, cutlets, rumsteak, sausages are sold. In the sale of fillets and shanks in a special marinade. There is always a wide range of boiled-smoked products: sausage, meat bread, rolls, sausages, ham and pressed meat.

Where can I buy the goods

The Kuriko Shop (Sredneuralsk Poultry Farm), as well as Auchan, Metro, Magnit, O'Key, Seven Keys and many others, sells the company's products. All these outlets are located mainly in Yekaterinburg and partly in the Sverdlovsk and Tyumen regions.

Sredneuralskaya poultry farm: reviews

Opinions about the products of this company have developed different. Someone notes the good quality of chicken and sausage. They say that stuffing is good and not liquid. Good for making cutlets. A certain part of consumers noted on the carcass of the chicken punctures and believes that the poultry farm pumps them with water. It is noted that the carcass and its components are small in size. And kits for shish kebab and chahokhbili do not reach the weight indicated on the package.

Sredneuralskaya poultry factory employee reviews are also not very positive. They say that working in this company does not give pleasure. Employees claim that wages are not paid on time, and its size has been reduced. There is a turnover of staff, as a result of which there are not enough workers. The leadership forces employees to work overtime, and does not pay for processing. The enterprise has not paid bonuses for a long time, and many shops are sometimes idle due to a lack of applications for products. This situation is associated with the change of director of the poultry farm.

Company bankruptcy

The Sredneuralsk poultry factory is going through hard times now. Pastukhova O.L. Is its new director and replaced in this post Alexander Vinogradov.

At the moment, Sberbank has filed a lawsuit against the company for a debt of 900 thousand rubles and wants to recognize the poultry factory bankrupt, since, in addition to this amount, there is an overdue debt of 252 million rubles. In early February 2014, Sberbank restructured all of the company's debts, but, despite this, the financial situation of the company did not improve. The company also owes EkoPromSnab $ 15.7 million and TGK-9 for 6.6 million rubles. The arbitration court decided to recover all debts from the company.

It is rumored that the company bought out the agroholding "Ravis", paying off the debt to Sberbank of 300 million rubles, which is 50% of the total debt of the enterprise. Over time, Ravis plans to acquire all the assets of the organization. It promises that the existing brand of the poultry farm will be preserved.