International Advertising Festival "Cannes Lions". The winners of the festival "Cannes Lions" in 2015

Annually in French Cannes an advertising festival is held. But this is not just a competition of video and photo presentations. This is a real creative extravaganza, representing masterpieces of the best advertising authors from around the world. The geniuses of creative thought bring to their festival "Cannes lions" their most original, most successful, and sometimes even the most ironic works. Winners become a model of marketing and a role model for many years to come.

History of the festival of advertising

It has long been formed that actors and directors are awarded for their films, and musicians for their music. The first have an "Oscar", the second - "Grammy". But after all in the advertising industry there are no less talented people working. They are as creative and ambitious individuals as artists. And if so, why in this direction there is not one prestigious international award? It was this thought that came to the head of a group of advertisers. At the time, they were selling time to films in theaters, which prompted them to reflect on the creation of a marketing award. And the enthusiasts, inspired by this idea, decided to establish it for their colleagues. They were inspired by the example of the famous Cannes Film Festival , which by that time had already been successfully held for 14 years, and already in 1954 the world saw the first festival for the creators of advertising. It was originally held not only in Cannes, but also in Venice, and in 1977 the competition gained its permanent home and was held exclusively in French Cannes.

Golden lions of the festival

The International Advertising Festival "Cannes Lions" has its own prizes. And it is not surprising that the treasured figurines are made in the form of proud predators - lions. These figures are the most coveted prize for all employees of the marketing industry all over the world. Naturally, the most prestigious are the golden lions. This is a kind of first place in the advertising championship. But "silver" and "bronze" enjoy no less respect and respect from colleagues and spectators, because of a huge number of competitive applications, the jury chooses only a few really worthy ones.

The number of nominations increases every year. Today at the festival "Cannes lions" there are also television, and interactive, and outdoor, and even radio advertising.

International Advertising Festival

Annually in June in French Cannes comes a holiday - here for seven days is the festival of advertising "Cannes Lions". Each time, about 10 thousand representatives of the marketing and advertising industry come here. This is not only a contest, but also a platform for sharing experiences and solving pressing problems.

In Cannes brought more than 16 thousand works, ideas and presentations, which form an exhibition within the festival. In addition, seminars are held by authoritative representatives of the advertising industry. And, of course, the contest itself is taking place, during which an impartial jury selects the best in each category.

Nominations of the competition program of the festival

Within the limits of competitive days the jury selects winners in following nominations:

• Film.
• Press and Outdoor.
• Cyber Lions.
• Media Lions.
• Direct Lions.
• Promo Lions.
• Titanium Lions.

In addition to these categories, there is a competition for new advertisers, winners of which are also awarded with festival prizes. This competition is held within the framework of the youth program and includes also a gala evening for young contestants. In addition, the festival presents the awards "Network of the Year", "Agency of the Year" and "Palm Branch" (for the best production studios). All this is the competition of commercials "Cannes Lions".

The composition of international delegations and the jury

Representatives of the marketing industry from all over the world come to the festival "Cannes Lions". From each participating country 2 participants are declared: a copywriter and a creative director. As for the jury, everything is no less strict here. It annually includes the most respected and well-known professionals in the field of advertising and marketing from twenty countries. It is interesting that one can become a jury representative only once. This criterion, coupled with a very serious, truly scrupulous selection of participants' works, makes the festival prize such a prestigious award. For example, if the company was able to get the "Cannes Lion", do not mention any of its other achievements: the main prize of the competition is already the guarantor of the professionalism of the laureate.

Russian companies at the festival of advertising

Russian works every year participate in the competition program of the festival. And our compatriots have often been awarded a prestigious prize. So, for example, the social project of the agency "Voskhod" under the title "Make politicians work" in 2013 collected a whole set of awards: bronze, silver and the whole five gold lions.

A year earlier, the agency Leo Burnett Moscow also received a "gold" for the movie "Ring for Happiness", created for the company McDonald's. And in 2011 the same team won the Golden Lion in the category of outdoor advertising. Thus, the recognition of Russian creators at the international level is not uncommon.

After the end of the festival, the contestants bring their work back to Russia and hold presentations in different cities, where you can see not only the advertisement of our compatriots, but also the winning projects of the "Cannes Lions" competition. Moscow, along with St. Petersburg and other major cities, is the place of constant holding of similar shows.

Outdoor advertising at the festival 2015

One of the most spectacular and creative nominations is outdoor advertising. These are banners and posters placed around the city. Their main task is to attract attention. And in this category work, perhaps, the most extraordinary and creative of all advertisers.

This year was no exception for the festival and again presented the most unusual and clinging works in the nomination Outdoor.

The winner in the category of outdoor advertising was Apple with its idea of World Gallery, dedicated to the value of photos taken with the help of smartphones. This campaign was successfully held in 25 countries. All the amateur footage made for this project can be seen on the Internet or television commercials of Apple.

Advertising around the clock rental of bicycles in Buenos Aires has become another winner in the nomination. The main idea of billboards is the strongest natural craving.

Bright nominees this year:

- Children's Fund Unicef, advertising in support of the fight against bullying in the Internet;

- Ecofill advertising, which turned out to be the brightest of the presented and representing the life cycle of a printed cartridge;

- advertisement Honda dealer - Alghanim Motors, which showed a clear irony of the intricate clues of local residents to stray motorists;

- the Look At Me campaign, which calls on women not to tolerate family violence, and others.

Advertising Festival "Cannes Lions 2015". Winners

In 2015, gold "Cannes Lions" received campaigns that reveal acute social and social problems. Among them - social advertising, directed against female circumcision; Bringing together the project from Coca Cola; Advertisement for the Museum of the Great Patriotic War in the town of Mo; Advertising a cream to prevent the risk of developing breast cancer.

In addition to the acute acute problems of society at the festival, they also noted simply creative projects. For example, the smart brand campaign aimed at the nearest competitors. Or a beautiful idea from the airline Air Asia, showing the waterfalls and other beauties of Thailand under the influx of tourists. Or the charming adverts of Mars, which shows food packages for animals that have been torn by cats. Well, or quite sarcastic work of the producer of beer, in which there is a clear hint at the final of last year's Mundialya.

Golden Lion - advertising "Oscar" of the marketing industry

The prize annually attracts many guests from all over the world on the Cote d'Azur of France. There is a competition in the most prestigious place - the Palace of Festivals and Congresses. This already speaks of the high status of the festival, of credibility not only in the advertising industry, but also in the art world. At the event "Cannes Lions" there is an atmosphere of freedom and creativity, cohesion and originality, but in addition, the festival is marked by strict competition, a decent level of organization and sufficient authority. This event is among the ten most important cultural events in France, along with the famous Cannes Film Festival.

In addition, the contest of commercials "Kanskie lions" is the meeting point for businessmen and companies working in the advertising industry, the place for discussion of various industry issues and solutions for its further development, a platform for sharing the invaluable experience of creators from different countries.

Thus, the prize "Cannes Lions" is one of the most famous and high-profile world festivals. Here you can start a beginner and immortalize the names of famous ones. The competition does not matter politics or money, the main thing is creativity and creative thinking, which makes it possible to win really well.