How to photograph correctly for an online store. Subject survey and its features.

We are all used to viewing photos in online stores and making a choice in buying, without even thinking about what kind of work is the survey of goods for catalogs. The buyer unconsciously chooses a store where there are good photos of the sought product. But in order to put on public display pictures of the goods sold, it takes the efforts of several people or one person-orchestra.

Let's first understand the equipment necessary for a subject survey. Most often use a white background. This is due to two nuances: most online stores have white pages on the site, and the second reason is that most of the items look good on a white background, except for the whites themselves, which are shot on a light gray background.

So! The photographer will need a white studio background (if there are white things in the catalog, then light gray in addition), and also what to illuminate the subjects - several illuminators (see the separate big topic in the Photogoras blog - " A set for a home photo studio. How to choose a studio equipment? ").

Do not stop your gaze on a non-woven background, if your task is objective photography . Since the non-woven background has a pronounced texture and if the background can be simply blurred in a portrait, then it is very difficult to do it with an objective survey, where everything is shot close-up. For the same reason, you should not look in the direction of tissue backgrounds. It is worth paying attention primarily to plastic backgrounds and paper.

Maybe you want to use a photo cube for shooting. To determine whether you need it - think about the task. Here the choice is simple. If you need ordinary photos for the catalog on the Internet, then you should choose the photo cube. If you still want some kind of creative in lighting, for example, use color filters for background lighting, then you need a photostock, or just the usual background, which was mentioned above.

With the help of a photocube, the photographer will receive a normal illuminated space with highly scattered light. The subject, which is photographed, "hangs in the air" in the photo. This is good when it is necessary not to divert attention from the goods of the visitor of your site. For a cover or an advertising banner, these photos are often not suitable. We need to attract a buyer, encourage you to look in the catalog, and for this you need to remove beautifully, creatively and deliciously!

In modern photography, subject photography has one more main direction - stock photography. For all its similarity in the technique of shooting subjects, it is very different from shooting for the catalog of an online store on the approach to the subject of photography.

It makes no sense to exhibit photos of all teapots of different models on the stock. Photos on the drains are bought for illustration, but not for goods, but for groups of goods or for some process. More often than not, even the brand present on the subject of photography should be wiped out to get the most versatile picture that will suit everyone. But about this next time.

Good luck with your subject survey and come to Photographer for inspiration.