How is STS deciphered - the best entertainment television channel in Russia?

The current young viewers have to explain how TNT and STS, NTV and MTV are decoded . Half a century ago, only three programs broadcast in Russia. Today, there are over a hundred television channels in the country, and they offer such a rich and contradictory assortment of programs and movies, which they never dreamed of before. And if the founders of the TNT channel ("Your New Television") are often reproached for immorality, and the authors of NTV (not deciphered in any way) are blamed for the promotion of the criminal subculture, then the television network of the STS is, to a large extent, lacking criticism. On the question of how the STS is deciphered, it would be possible to answer: "Modern, trendy, stunning". But this is not so.

These three golden letters shine on our TV screens for almost 17 years. And even if you are not a fan of this channel - no, no, and you'll look there in the hope of seeing something fresh and interesting. The CTC Channel manages to provide quality leisure for spectators with different status, education, taste and sense of humor. His poster is full of entertaining films and programs, among which there are places and cognitive programs.

How is STS deciphered? This is an abbreviation of the full name "Network of Television Stations". This network cooperates with regional TV stations in more than one thousand settlements of the Russian Federation.

Excursion to the history

In the year of origin (1996) on the question of how the STS is deciphered, it was possible to answer: "Commonwealth of Television Stations". It consisted of 8 regional channels, including St. Petersburg's "Sixth Channel" and Moscow's AMTV, and broadcast only 9 hours a day. The general director of the association was Sergey Skvortsov. With the arrival of Alexander Rodnyansky (2002), the concept of broadcasting changed, and the viewer's interest grew significantly. In 2008 STS was headed by Vyacheslav Murugov, who launched such great hits as "Kadetstvo", "6 frames", "Daddy's daughters", "Voronin", "Cuisine" and others.

Message

The message of the authors of the TV channel is not so much proclaimed, as it is deciphered. CTC with its content as it says: we are out of politics and do not use ether to propagate some ideas. This is the channel of "a day off and a good mood", giving the opportunity to relax, plunge into the fantastic world of dreams. We are offered to experience events that are incredible in a person's life, but still become reality. The creators of the broadcasting grid have a certain ironic spectrum, in which the view of the world is refracted in a special anecdotically jocular ray. Of course, all this creates a unique integral image, which promotes the channel to high numbers of the rating. Today he is among the five most popular in Russia and reports that for the years of its foundation its audience has grown to one hundred million spectators. For all time of existence the channel has received 35 statuettes of TEFI (national television award for the highest achievements in the field of tele arts).

What will happen tomorrow?

The successful commercial project of STS-Media (a subsidiary of the Swedish media holding Modern Times Group) is optimistic about the future. The audience on which the channel is oriented - from 10 to 45 years (youth and family) is the most attractive from the point of view of the advertising resource. Today, STS competes brilliantly with the main federal channels, and it is possible that tomorrow it will be established as one of the main media projects that form a new, full of positive, view of our life.