"Gerlen" - perfume for majestic persons

Probably, it is difficult to find in Europe a perfume fashion house with a longer history than Gerlen. It has been counting for more than two centuries. The chemist, Frenchman François Guerlain, a talented and passionate chemist, opened a very small pharmacy store in 18828. His secret passion was the creation of perfume compositions, when a free moment was given out. At first they were used only by his close ones.

The situation changed radically, when Gerlen at the wedding of Napoleon III and Princess Eugenia created a cologne (in those early days, the so-called all perfume.) Using his connections, Pierre was able to present it to the princess, who came to the indescribable delight of the gift. This episode can be considered crucial for the perfume House Guerlain - from this time begins his long story.

"Guerlain" - the perfume that Queen Victoria used, Queen Isabella the Second Spanish and many other majestic persons.

After the death of Pierre Gerlen, his business passed into the hands of his sons - Aimee and Gabriel. They proved to be worthy continuers of their father's business, and thanks to their hard work, the trade house Gerlen perfume supplied to the courts of many influential people of that time. From Gabriel turned out a smart manager, and Eme made a lot of discoveries in perfumery. He was the first in the world to learn how to make up the fragrance of the three components - the initial, basic and heart notes. In addition, he learned to combine natural and synthetic components. In modern perfume compositions contains much more synthetic substances, and Gerlen's House strictly adheres to the rule: in perfumery there should not be synthetic substances more than 20%.

Moreover, it's hard to believe, but the idea of creating the first fragrance of the "unisex" category belongs to him, Aime Gerlen. It was called Guerlain Jicky (Jyki) and was created in 1889. In this composition we used notes of synthetic coumarin in a complex interweaving with notes of citric, vanillin, mandarin, lemon, bergamot and lavender. The fragrance for those times turned out to be quite complicated, but very easily recognizable. He liked first the men for freshness and astringency, and only in the beginning of the 20th century, when the original fragrances began to enter into the fashion, this smell was also noticed by women. Fashion House Gerlen perfume "Zhiki" produces so far.

The beginning of the 20th century the company met as a flourishing perfume empire. At this time she was led by the nephews of Eme. Pierre successfully managed the company, and the perfumer genius Jacques created unique flavors, introducing the famous firm in its golden era.

In the flavors, the modernist style began to slip more and more - the trend of the time was affecting. The undoubted success of the House of Guerlain - the perfume for the inimitable Sarah Bernhardt, and after them, in 1919, the best creation of the great master appears - the legendary composition created under the impression of K. Farrer's novel The Battle.

One of the last successful compositions, beloved by millions of women, was the perfume Gerlen "Insolens", intended for a confident, even a little bold and seductive lady. They are equally suitable for a romantic date and a business meeting.

For its 200-year history, the spirits of Guerlain's reviews have been received in such quantity that one could create an exposition of the museum from them. Today the magnificent brand belongs to the corporation LNMH.