Do you know who the promoter is and what he does?

In modern market conditions, in order to achieve high sales, trading companies carry out various kinds of promo-actions. The success of such an event depends largely on the person who organizes it, that is, from the promoter.

Who is the promoter and what does he do?

Promotions have become common for many of us. If a few years ago, citizens of our country were wary of people who stopped them on the street and offered to try a drink or taste a cookie, now everything has changed.

In short, the promoter is the person who promotes the product (service) in the market. That's who the promoter is. "And what does he do?" - you ask. Everyone must have met on the street a pretty girl in a short skirt and a radiant smile. She usually speaks quickly and holds out a leaflet or offers to take part in some kind of action. So, she is the promoter. Or are there some girls in the mall who are offering to try some new product, or a young man in the costume of a hamburger, or maybe another character, also belongs to their number. Whatever role they play, their main goal is to promote (goods, services or even people).

Duties

What kind of work does the promoter do? Its duties are as follows:

• Distributing flyers with advertisements;

• Offer to taste (test) the product;

• consult;

• Questioning;

• Give out gifts;

• Hold presentations;

• To play prizes;

• Exchange bar codes or labels for a gift;

• Organize mass events.

These are, in general, the duties of the promoter. And now, when you know who the promoter is, and what he does, let's talk about how much he earns.

Payment for work

The salary of the person who promotes the goods depends on what is required of him. If you just give out flyers, then the payment will be correspondingly low, if advised, it is a little higher, and if it is required to organize a party, it is even higher. If at the same time the promoter sells the product, he will receive a percentage on the top of the sale. Any work on the promotion of goods is paid by the hour, and the more difficult it is, the more earnings.

What should be the promoter?

No special education is required to conduct promotions. While in high schools do not teach this specialty, but everything is ahead! This is not a profession, but rather a vocation. Companies that require a promoter, pay attention to the following qualities of the applicant:

• External data. The applicant (a girl or a boy) should be, first of all, attractive. As a rule, for girls, these are long legs, lush breasts, high growth, long hair, etc. Appearance should be attractive, but not provocative (that the buyer is not distracted).

• Age. Not younger than 18 and not older than 30 years.

• Communicative. A person should easily go on contact, be liberated, have a large vocabulary.

• Literacy is also an important factor, because a promoter will need to fill out questionnaires, test forms, etc., according to the type of activity.

If this is a one-time job, then the selection will not be tough. As a rule, students are engaged in promotional activities. Here, perhaps all about who the promoter is and what he does. If you are interested in this activity, and you are in every way suitable for it, go ahead!