Detailed business plan for a flower shop

In our difficult times, many dream of their own business, which will ensure a small but stable income. Opening a flower shop can be not only a profitable business, but also a pleasant hobby.

At the initial stage, let it be just a small kiosk or pavilion, and when things go well, you can think about expanding.
But do not hurry to grab the first liked idea, you need to weigh everything carefully, having made a competent business plan for a flower shop.

Subtlety of the flower business

As a rule, a flower shop is a women's business, as it arises from a hobby. However, there are also representatives of the stronger sex who are willing to earn extra money on the love of beauty. And in this case, you can safely say that the money smells, and very, very nice.

Starting a floral business, the first thing you need to decide on is the type of store. Whether it will be a huge flower salon in the city center or a small tent on the outskirts, everyone's personal business. Everything depends on financial possibilities, but it would be more appropriate to start small, having studied the market beforehand. In addition, it is a great opportunity to gain invaluable experience.

Since flowers are perishable goods, the business can create some difficulties that must be taken into account without fail, compiling a business plan for a flower shop with calculations.

So, opening a retail outlet for selling flowers, it is worth exploring the types of services that today offer similar stores in a particular area. It is necessary to invent something unique and different from the standard set of ideas. Since no ceremonial event can take place without flowers, and some events presuppose wholesale purchases, one should develop their own system of discounts, for example, sell a specific type of flowers at a discount on a certain day of the week or adjust the price depending on the holiday or type of celebration.

Only when all the main subtleties of the flower business will be taken into account, you can begin to develop a detailed business plan for a flower shop. Even the nuance that most of the imported products import requires the store owner to familiarize himself with the customs code.

How to open a flower shop? Business plan with preliminary calculations

A business plan is a document in which all the details of the opening of one's own are to be clearly and thoroughly thought out, described and described, such as:

• Description and list of services that the store will offer.
• Organizational matters.
• Registration of IP or LLC, registration with all controlling bodies, registration of a license and other necessary documents.
• Preparation of premises - rent, repair, registration.
• Registration of contracts with suppliers.
• Staff search.
• Advertising campaign.

Asking the question: "How to make a business plan for a flower shop?", You can not ignore the financial side of the issue, even if the figures are approximate and can vary between 5-10 thousand rubles.

Typically, the amount of costs depends on the scale of the outlet.

So, the ready business plan for a flower shop with calculations looks like this:

• Rental premises - 20-25 thousand rubles.
• Purchase of equipment - 20-30 thousand rubles.
• Purchase of goods - 20-30 thousand rubles.
• Salary of the staff is 15-20 thousand rubles.
• Unforeseen expenses - 3-5 thousand rubles.

Total: 78-100 thousand rubles.

Depending on how far the vendor's base is located from the outlet, the availability of such an expense item as "transportation costs" will also depend. Undoubtedly, if you have your own means of transportation, the amount spent for delivery of the goods will significantly differ from the delivery amount on a rented car or auto supplier.

Also, the business plan for a flower shop, a sample of which is presented above, involves accounting for a loss from a spoiled or unsold item.

What legal form should I choose for a flower shop?

If the future enterprise will have the status of "LLC", then this is the most optimal option for business with several partners, since this kind of legal form allows:

• The foundation of business with a small investment.
• The risks of depositors are limited by their own finances.
• Companions or contributors have the same rights, which is important in solving major managerial and organizational issues.

But if it is still supposed to open one small retail outlet, and the owner himself will act as a seller, it would be more appropriate to register an IP.

If the outlet already exists, it's enough just to get permission to trade in flowers.

What are the flower shops?

Flower shops are of several types and, as a rule, look like this:

• A small outlet at the exit from the metro or in the underground passage (kiosk or pavilion).
• A small shop inside a large shopping center, supermarket or market.
• A flower boutique in the city center or in a shopping center.
• Store on the Internet.

How to choose a place to trade flowers?

The opening of a flower shop, whose business plan also assumes the right location, should be done taking into account the high traffic capacity of people. It can be metro stations, bus stops, shopping markets. In a word, the place should be as crowded as possible. This will help increase the number of potential customers.

The amount spent on the payment of the premises must necessarily be included in the business plan of the flower shop as an initial investment, since it will not be possible to earn a lease until six months later.

Equipment for flower business

A very important point in arranging a retail outlet with flowers is equipment, namely showcases. It should be not just ordinary exhibition shelves, but special refrigeration equipment, through which such perishable goods, like flowers, will always look presentable. In such a refrigerator is always maintained the right temperature and lighting.

Required shelves, podiums, stands, shelves, as well as other furniture that can be made to order, given the features of the room. The walls in the hall are better to decorate in warm pastel colors, so that the product looks more favorable against their background. Visually expand the space and give the interior an unusual and original look, will help mirrors.

Conditionally dividing the room into zones, it is necessary to arrange separately flowers in pots and a flower cut. This accommodation option will help the buyer to quickly orient themselves and decide on the purchase.

Do not forget about the lighting inside the outlet, additional costs for which should also be included in the business plan of the flower shop. This is especially important if there are indoor plants that need constant light.

Staff recruitment

If the trade in flowers is not just a business, but a hobby, then, most likely, it is worth thinking about the presence in the state of an experienced florist seller. A person working in such a position does not need to have a specialized education, the main thing is good taste, ability to interest the buyer and work experience in similar positions.

Important qualities for the florist are pleasant appearance, competent speech and goodwill, for good reason they say: "You can not smile - do not open the shop."

The salary of a florist can vary depending on the region in which the store is located and, of course, on its professional qualities. The most ideal option for calculating wages is the salary plus the interest rate. Only in this case the seller will have the motivation to sell more goods daily. All these features of the accrual and payroll staff should be taken into account, drawing up a business plan for a flower shop with calculations.

Analyzing the flower market

Opening their own business, at the initial stage it is necessary to analyze the competing structures. And flower business is no exception. It is important to remember that to open an ordinary outlet only money is enough, but to open a profitable business you also need a well-designed and thought-out business plan for a flower shop, with a financial model that can be found in the next section.

So, the analysis of the market helps to understand, with whom it is necessary to compete and that for this it is necessary. Today, there is no way to do without competition in such a business, since it has been developing quite actively in recent years.

Business plan for a flower shop: an example with calculations

The model proposed as an example is an approximate sketch in order to have an idea of what points should be foreseen and not miss. To make a business plan for a flower shop, the most suitable for a particular situation, it is worth using the recommendations and the help of a professional consultant.

• The purpose of the project is the opening of a flower shop in a populated locality with a population of 800 thousand people.
• Starting capital is 1 million rubles, 300,000 of which are own funds, and 700,000 are credit.
• Expected profit - 900 000 rubles. in year.
• Payback period is 12 months.
• Profitability - 30%.

The preliminary estimate of the initial investment is as follows:

• Trading handkerchief size 30 square meters. Meters, delivery and installation - 600 000 rubles.
• Trade equipment and tools - 100 000 rub.
• Refrigerating equipment - 200 000 rub.
• Registration of documents - 30 000 rub.
• Designer's services and advertising costs - 70 000 rubles.
• Purchase of goods - 120 000 rubles.
• Other expenses - 30 000 rub.

The total amount will be 1,150,000 rubles.

The legal form is an individual entrepreneur.

The taxation system is simplified (USN).

The outlet is located in the residential area of the city, near the bus stop. The main customers will be residents of the microdistrict of the age category from 25 to 60 years, and this is 25 thousand people from the total number of residents. According to statistical indicators, about 70%, or 17.5 thousand, buy flowers once a year. The average purchase price is 600 rubles, therefore, 17.5 x 600 = 10.5 million rubles - the annual market capacity.

However, given the presence of two competing points in the district, each of the three will have a profit of about 3.5 million rubles a year, and taking into account holidays, plus 20% of the total revenue for the year. The result will be about 4.2 million rubles. in year.

The business plan of the flower shop, a sample of which is attached, also includes monthly expenses of the enterprise, such as:

• Salary of staff / 4 people - 10 000 rubles. + 2% of sales (8,000 rubles), respectively - 72,000 rubles. Per month and 864,000 rubles. in year.
• Deduction in Social Insurance - 18 000 rubles. Per month and 216 000 rubles. in year.
• Rent of a land plot 25 000 rub. Per month, 300 000 rubles. in year.
• Payment for services is 10,000 per month and 120,000 per year.
• Losses - 15% of the amount spent on the purchase of goods - 18,000 per month and 216,000 per year.
• Communal - 5 000 per month and 60 000 per year.
• Transportation - 10,000 per month and 120,000 per year.
• Other costs are 10,000 per month and 120,000 per year.

As a result, the total amount of monthly expenses is 168,000 rubles. Per month and 2 016 000 per year.

The ready business plan of the flower shop clearly demonstrates the estimated annual income, which will amount to 4,200,000 rubles. Per year, and the cost price of costs is equal to the amount of one-off investments and monthly expenses, that is, 3,166,000 rubles. Consequently, the amount of gross profit for the year will be equal to 1,034,000 rubles, and after paying taxes it will amount to 878,900 rubles. Net profit.

Correct marketing

Opening their own business, every entrepreneur tries to take into account all the features of the chosen case. However, it often happens that in a hurry one of the main conditions for success is forgotten - an advertising campaign.

Advertising - this is the mandatory item of the plan, without which today is nowhere, because, as you know, it is the engine of progress.

The first step is to create a marketing sketch, namely an approximate business plan - an example with calculations. A flower shop, like any other, requires a correct feed. The cost of advertising will not be too great, but the result will be happy with any business owner.

There are many types of advertising campaigns, but the most effective for such a store are:

• Publications in magazines, newspapers, and also in Internet publications.
• Advertising on radio and television.
• Outdoor billboards.

Typically, the choice of the type of advertising depends on the financial capabilities of the entrepreneur.

As advertising, you can also consider the interior of the store, that is, its exterior design. The sign also matters, so it should be as attracting the attention of passers-by who, without fail, passing by, remember a pretty floral boutique with a beautiful display case and a flashy signboard. Thus, ordinary passers-by can become potential customers.

The number of regular customers is affected not only by the appearance of the store, the polite seller and the rich assortment. The buyer also wants to see a good price, the formation of which is influenced by two factors:

• Product quality.
• The price of a similar product in competing organizations.

In order to pursue a client not to trade at a loss to himself, it is worthwhile to come up with something original, his own system of discounts. For example, if a customer wants to buy only three roses, it is worth to suggest that he buy five and make a modest gift in the form of a small bouquet of chamomiles.

Assess the risks

In the business of selling flowers, as in any other, there is the concept of "risk", which must be taken into account when drawing up a business plan for a flower shop. Such a product as flowers can not be stored forever: if it is not sold for several days, then the entrepreneur will have losses instead of profits. Wilting bouquets will be suitable only for a funeral ceremony, and even if there is a buyer.

The purchase of goods in bulk also implies the possibility of losses, since in large batches flowers with broken stems, torn off petals may come across, because it is simply impossible to consider each during the purchase. To avoid such unforeseen costs, you should make purchases in small batches. This will give an opportunity to visually assess the state of the flower production.

If the trade in flowers is beneficial in a particular region, you should consider the possibility of opening an online flower shop. However, this option will be appropriate even in the case of poorly developing trade.