Corporate style

What is F2B / Fashion to Business?

Fashion and Business - we mix and get the appearance of a modern successful company. By itself, fashion is a business, and multi-billion. Fashion has become an integral part of our lives, with each day more and more industries fall under its influence.

What is F2B? All known B2B and B2C in the West have long been saturated with fashion trends and exist as derivatives of the global world trend Fashion to Business.

So, at first there was only business, like pure good whiskey. Add a corporate style, like ice cubes, because what kind of whiskey is without it ?! And now, without which our whiskey is just strong alcohol: a glass, a cigar, a muted light, a dreary interior, a comfortable chair, poker, a luxurious suit, etc. - this is fashion, ingredients, without which style is not style, and business is not business.

Why do we need fashion, if business is profitable?

Many companies that offer more interesting conditions to their customers simply could not cope with competition. Why? An error of business plan or bad faith of employees - blah ... blah ... blah ... They simply did not have a style! Fortunately or not, many years ago, there were resourceful businessmen who quickly caught the trend of the time: invest a minimum of money in the goods, make a successful advertising campaign and get a material result. We look at the calendar! year 2012! And no matter how it sounded, but now it's just not easy to "cut the loot".

Today, sell and sell again will not work just because the goods are good and you have a cool logo. With the other criteria of success, a modern successful company must be thoroughly pervaded by a style-building and fashionable idea. From the brand to the ballpoint pen on the desk of the office manager - all these are components of the "information mask". It is like a grain that will grow in the public's consciousness and form the image of the company in it. How this image will become depends on those very fashion inlays.

Meet on the clothes - a simple truth. Let's allow ourselves a little cynicism, let's speak frankly: Your employee is the best and free advertising space! So why is it so rarely used by Russian companies?

Of course, one can always turn to world experience. It's enough just to take a photo album from any trip and see that your guide was wearing a T-shirt with the travel company logo, that the flight attendant was incredibly good just because she was in a posh and daring form. That the hotel you met the staff, whose appearance is located, and why? Yes, because all this was someone conceived and expressed, including, and in work clothes. Farther? We go to any store, boutique, restaurant, cafe, hotel, museum, plant, just sit in the taxi - we do not notice it, but all these colors, logo, brands are permanently stuck somewhere in the subcortex ... So, we learn it Cafe in another street and in another city and remember that there we were served excellent coffee and we will spend our euros in it. It worked! At a time when we subconsciously turned into a familiar cafe, paid off the cost of designers, designers, advertisers and PR people - the company still "cut down its loot."

Why is that? What settles in the minds of consumers? Style! The most frequent question from provincials: on whom a man will pay attention, if he meets a blonde and a brunette. Answer spoiled the modern life of a man within the KAD: a red, in a luxurious designer dress.

Fashion is everywhere! We go to a seemingly digital store. What can be further from fashion than motherboards and keyboards. But on a specially designed display window, which can not be avoided, we see a phone or netbook decorated with the logo of the famous fashion house ... We go further into the showroom and see the special edition car with the interior of the branded Louis Vuitton skin !!! We go to the restaurant and order Martini Dolce & Gabbana Gold. On the wings we fly to the beloved to make an offer, but, alas, the cherished "yes" will sound only if in the box there will be a ring from Tiffany or Cartier.

And remember the history of Levi's. Working clothes became a cult and a platinum brand just because of some rivets and pockets that Levi Strauss added to the design. Such examples are a million. Fashion does not just dictate to us what to buy, it runs through the whole of our consciousness and determines behavior.

So stop on your employees to pull the white top, black bottom - it's not for sale! Be one of the first, a few steps forward! Inlay into your business your unique fashion!

We wish you success!