Special offer for customers

A special offer is a direct marketing action , in which the seller of the product addresses the buyer and focuses attention both on the main benefits of the acquisition and on some additional opportunities. In fact, there are dozens of special offer methods in marketing. We will discuss some of them in our publication.

A special offer for cars includes some kind of bonus or present. Quite often it is insurance on special conditions or participation in lotteries with significant gifts (depending on the brand and the cost of the vehicle itself). Almost always on the market there are cars that can be bought at a certain price, but only at a certain time, as well as cars that are offered within the test use.

With the development of Internet trading in almost every major store of this type, we meet a special offer of a different kind. For example, very often the first buyer is offered some preferences, benefits, a small amount to buy, if he buys a certain amount of goods. Also, gift certificates with a limited period of validity are distributed, so that the inflow of customers takes place at the time necessary for the seller. There is also such a method as a funded program, the main purpose of which is to reward regular customers for adherence to the brand or store.

The whole world periodically shots footage from sales, where a special offer allows the first, for example, hundred customers to take goods almost free of charge. In pursuit of them, people hit and knock each other off their feet, there are often traumatic and even lethal outcomes. Needless to say, twenty years ago in the USSR many things looked like a special offer of this kind. Of course, the sales of the deficit did not suit the show, but our grandparents could spend more than one night, marking in the lists and pushing in queues to buy an imported wardrobe or boots.

Special offer in the stores of household appliances is often represented by installment payment for certain goods, free delivery, specialist visit to determine the necessary characteristics of the future purchase. Large retail chains offer to take away from the potential buyer the goods of the old model in exchange for a new one with some discount. The situation with really rare products is somewhat different. It is often offered shares like "limited product". Simplify the case can also join the elite club of users.

In grocery points, you can almost always find products that are offered cheaper for bulk sales, as well as a discount of the "step-up" class, which makes it possible, for example, to buy goods at a discount of 5% with a purchase of 1,000 rubles, 10% - 2,000 rubles and Etc.

For those who often purchase air tickets, special offers for this expensive mode of transport will be very useful. In addition to traditional benefits - students and pensioners, - discount programs can be used if you book tickets ahead of time or catch special promotions that can last literally one day or several hours. In their framework, you can usually get a ticket of an inexpensive class, which must necessarily be used until a certain date. Also, special promotions are held within the new route in order to attract customers or lure them from competing companies.