Catalog of franchises in the Czech Republic. Modern tendencies

The Czech Republic is located in the heart of Europe. It is interesting to observe the development of franchising in this country of the world. This allows you to gain new experience, new knowledge necessary for the successful development of your own project in Russian realities.

Despite the fact that Czech companies do not actively promote their franchises in Russia, only the franchise of the chain of restaurants "Pilsner. Czech beer ", a franchise network of restaurants" Kozlovitsa. Czech beer "and a franchise of natural cosmetics" Botanicus ", nevertheless, the Czech Republic is interesting, first of all, as a barometer determining the mood of the largest companies from all over the world engaged in development on a franchising model. It is quite logical, based on geographical characteristics, that the franchisor, setting himself the task of actively developing the market of the countries of Eastern Europe, begins to take the first steps here. Very often this country becomes a testing ground, allowing to determine the tactics and strategy of behavior and create a springboard for further active action.

If a new franchise has appeared in the Czech Republic by a foreign company, then in the near future, with a very high probability, we will see this company in Russia. The pan-European recession had a negative impact on the Czech economy. The country is experiencing the biggest recession in the last few decades. The incomes of the population are declining, the effective demand is falling. Nevertheless, a number of international companies are planning to enter the Czech market in the near future.

Companies with fast food are the most active. It is worth noting that such networks as McDonalds and KFC have been represented for several decades in the Czech Republic. Their business is quite successful.

The wave is logical that other American network companies want to enter this market. For example, a chain of restaurants for the whole family - Chuck E. Cheese's, already in the near future to supplement the catalog of franchises represented in the Czech Republic. . In the US, at the moment, more than 500 restaurants are operating under this brand. In addition, the network is represented in Canada, Guatemala, Saudi Arabia, Turkey, Mexico. It was the Czech Republic's turn.

A distinctive feature of Chuck E. Cheese's is the design of the premises, which seem to be more like an amusement park, rather than a catering establishment. Here you can climb on the wall, ride a train, play video games.

The chain of restaurants Dairy Queen (USA) is not yet represented in Europe, but is actively engaged in the search for a strategic partner in the Czech Republic. So, getting this company into the catalog of franchises represented on the territory of this country, the matter is practically solved. According to the signs, there will be very little time, and in Russia there will be open first restaurants operating under the Dairy Queen franchise.

In 2012, the franchising industry in the Czech Republic showed an increase of 22%. At the same time, many new national companies have come to the country. Along with catering enterprises, medical services, educational services, clothing stores, real estate sales, retail trade are represented.

A similar picture already in the near future can be observed in Russia. It is obvious that Russian companies that are engaged in development using franchising algorithms need to take active actions aimed at increasing the market share in order to have sufficient resources for competition.

By the way, in the Czech Republic, local companies quite successfully oppose foreign players. Up to 60% of the total market belongs to national players.

All analysts agree that the franchising market in the Czech Republic will continue to grow actively. Similar dynamics can be observed in the Russian market. In the near future, we can expect the emergence of new large franchise brands in Russia.