Active people choose sneakers "Adidas"

German industrial concern Adidas is one of the largest in the world for the sale of sports attributes. The corporation employs approximately 40,000 employees, and the company's cash turnover exceeds $ 10 billion. Among civilized residents, there are no more people who would not have heard of Adidas sportswear or had joked over its Chinese version of "Abibas".

Since the 1950s, Adidas has gained increasing popularity and popularity around the world. This was due to the successful performances of athletes representing this company, and competent management of the company. But since the 70s of the XX century the company was in a big crisis. It was during these years that one of the founders of the firm Adolf Dassler died . The second breath "Adidas" was discovered in the early 90s of the last century, when underground music began to develop and popularize at a rapid pace. American rap group Run Dmc in its songs actively advertised sneakers Adidas, which opened up new opportunities for the company to expand the circle of consumers. Since then, the footwear of the German concern has become popular among street, youth subcultures. In fact, it was thanks to the musical black movement in the United States that Adidas withdrew from the financial crisis.

The most famous representatives of this company in the modern market are the world's stars of football, basketball, tennis and other sports. So, in America sneakers "Adidas" advertises smiling Goliath, center "Houston Rockets" Dwight Howard. Another world-wide star, representing the company in the European market, is Leonardo Messi. One of the best attackers of our time knows everything, even people who are far from football battles and passions.

Sneakers "Adidas" always differ in their versatility and unusual. Every year, a German corporation spends millions of dollars developing new types of sports shoes that will improve performance and make sports more secure. At the moment one of the most popular products of the company are the Adidas Porsche sneakers. Their appearance is due not only to this firm, but also to the Porsche Design Group design studio. Sneakers "Adidas" and "Porsche" are ideal for running, golf, tennis and other sports. Innovative cushioning insole allows you to remove unnecessary load not only from the foot, but also from the knees during heavy aerobic or strength training. Expensive and high-quality leather, as well as the best synthetic materials make this shoe multifunctional.

Another popular model are sneakers "Adidas ZX". This model takes its origin back in the 80s of last century. As a rule, these sneakers were used for running for medium and long distances, because their design allowed to give support, flexibility, and thus safety in training. World fame for the ZX series came at the Olympics in Seoul in 1988. And despite the fact that 25 years have passed, Adidas sneakers are an integral part of the wardrobe of both professional athletes and people leading an active lifestyle.