A brand is a special mark. Meaning of the word

There are words used in different senses and situations. They are called multivalued. There are such terms that spread one concept to different branches and spheres of life. Take, for example, the word "brand". This concept is found in the literature, it is used in animal husbandry and jewelry. There are other areas where you can hear this word. And what is the brand, how to interpret and understand it? Let's understand.

The meaning of the word "brand"

We shall rummage in dictionaries. In our case, this is the simplest and most reasonable method of investigation. It says: "A stigma is a special sign on a product or pet containing certain information." That is, we are dealing with a kind of personalization. So, on jewelry put a sign in which indicate the sample (the content of precious metal). This is a unified rule adopted by the expert community. That is, every jeweler, looking at the product, understands what its real value is. It turns out that the stigma is a way of transferring information between people. But that is not all. The same sign on the ringlet or necklace imposes a certain responsibility on the one who put it. If the jeweler is engaged in deceit, he will be revealed and "glorified" to the whole world. Such labels have been invented today for many things. Each transmits certain, necessary and useful information about the product to the people around, in addition, it tells about the manufacturer. Have come to the fact that the brand is a specialized sign of multifaceted content. It tells those who know how to read it, about their bearer and author.

Why the brand was invented

Scientists rightly believe that the essence of any fact or phenomenon can be understood deeper if you dig into the history of its occurrence. To understand what a brand is, it is good for us to take advantage of this logical and clear principle. You know that the world's population is growing exponentially. This process did not start yesterday, not even in the last century. The trend is traced for thousands of years. People are getting bigger, relationships are more complicated. A lot of them are occupied by property issues. At a certain stage of the development of society, there arose the need to introduce a unified (that is, all understandable) sign that determines the ownership of property. So there was an idea to brand. Ancient people specially applied a burn to the skin of pets and slaves. Today such a sign on the body of cattle is called a brand. And to brand people is strictly prohibited by law in modern civilized countries.

Other meaning of the word

In order to cause a burn with a special picture, you need a tool. The same can be said about the seals on the products. This tool has the same name - a stigma. It is made unique or unified. For example, it is customary to apply a sample to jewelry. Its meaning is unified so that everyone can understand. But, besides this, a manufacturer's sign may be present on the brand. It is unique. Every jeweler has his own symbol. In the past, each owner had his own brand, in order to be able to distinguish property from similar, but belonging to other owners. It was a kind of jurisprudence in its infancy.

The second semantic series

Understanding what branding means, it is impossible not to recall the famous novel "Three Musketeers". There is a scene that reveals the essence of the concept under investigation. On the shoulder of the beauty the earl found the brand of the city of Lille. This seal has a different meaning. It used to be used as punishment. Stigma was placed on the perpetrator so that any person could understand the essence of this shameless person. Being caught at the crime scene was considered a great disgrace. Those who violated the law were punished. But unlike the current generally accepted rules, they did not forgive. The man had to pay for the deed before the end of his days. Hence the expression "branded with shame". It means a moral responsibility for a mistake that is not removed by good deeds or time.

Conclusion

We have tried to understand what the word "brand" means. More often than not, we come across it when we speak of the bad glory earned by a certain person by unseemly deeds. That is, the concept has a negative connotation. But in fact, the stigma originally means an ordinary, not a shameful sign, containing information that is necessary for others. And it took the word bad color only because of the ease of application. Before, there was no skin transplantation, it seemed impossible to get rid of the burn marks. Therefore, the executioners felt that stigmatizing the body of the perpetrator was a good decision so that he could not get rid of this exposing sign. This "joke of history" occurred with the usual, very ordinary symbol of ownership of the property to the owner. Meanwhile, the masters found this idea very useful for themselves. The brand, as an advertising tool, has gained popularity, which is still not lost.