Who is the sponsor? How to find sponsors?

For each nonprofit project or organization the question is urgent: "How to find sponsors?" To get the right answer, one should clearly understand the purpose, pursuing which the financing party is ready to provide the funds. Once such a task is accomplished, it will be possible to identify the area of potential partners whose interests will be met through this project. In the article it will be possible to find the answer to the question: "Who is the sponsor?" Also, the main types of financing parties will be described, recommendations for their search and attraction will be given.

What does the word "sponsor" mean?

A sponsor is a natural or legal person who promotes the implementation of a project, either to support the latter, or to advertise certain products, services, own activities or himself. The financing party gratuitously contributes to the budget of the organization in need of assistance. In this case, the legal preferential rights of the sponsor in relation to this object are absent.

The actions of the person who wants to become a sponsor, in most cases, are aimed at attracting the attention of the target audience. In this case, the activity of the financing party does not imply the receipt of income.

After receiving an answer to the question "Who is the sponsor?", It is time to consider the main types of grants that are free of charge.

Sponsor General

This type of sponsor grants the recipient of gratuitous assistance financing in the amount of 50% of the budget of the event. At the legislative level, there is a ban on the intervention of the benefactor in the activities of the organization to which it allocates funds. However, in practice, the reverse situation is widespread. Often, the general sponsor has an impact on the facility to which assistance is provided.

Transport, fencing of the sports arena and other equipment of the event are often drawn in the palette of official colors of the general funding party. This happens when the event does not have a title sponsor. This kind of financing person is described below.

Sponsor of the title

Its amount of financing is approximately equal to the index of the general sponsor. What then is the difference between them? The title sponsor can not interfere in the internal policy of the organization to which assistance is provided, either by law or in practice. The main advantage of this type of financing person is the mandatory placement of his logo on the uniform of all persons who are relevant to the project. Often his name is contained in the name of the event financed.

Thanks to this, the target audience has the impression that the main sponsor of the project is the title sponsor.

Official Sponsor

The official sponsor provides gratuitous assistance to the project in the amount of 10 to 25% of the budget of the planned event. Depending on the size of the contribution, each of these funders receives a corresponding amount of popularization. That is, when the sponsor provided gratuitous assistance of 10%, the number of advertising services provided to him will be minimal. But this is not bad at all. After all, if an enterprise that wishes to become a sponsor refers to an average or small form of business, it will be completely satisfied with the fact that its logo will appear next to the emblems of business giants.

Sponsor special

Who is the special sponsor? This type of person providing assistance receives its advertising volume, and in exchange it finances any highly specialized item of expenditure. For example, auto racing often has a technical sponsor. It provides fuel and lubricants in the required quantity and provides various services for the maintenance and servicing of cars. In sports competitions there is often a sponsor of drinks. When any competition is held, the party that allocates funds for the main prize is often found. When the film is shown or broadcast on television, there is a show sponsor.

Information sponsorship is widespread, when the media offer publication of articles and notes on their electronic and polygraphic expanses, broadcast programs in radio and television format.

The amount of financing of a special sponsor depends on the agreements reached between the grantor and the organization that receives the sponsorship fee. The cost of provided goods and services is calculated at wholesale purchase prices, their volume in monetary terms is from 10% or more of the planned budget of the event. The volume of the provided advertising services will depend on the size of the contribution, as in the case with the official sponsor. However, the status of "special" creates the illusion of the particular and significance of this particular funding person.

Partner

With the cooperation of the grantor and the organization that receives the financial contribution, a mandatory sponsorship agreement is drawn up. There are situations when the correct conclusion of such a contract is impossible. This occurs when the sponsor is an organization whose services are not legally subject to the category of gratuitous assistance. Then the question is raised about a mutually beneficial partnership. An example can be a bank through which operations related to the non-repayable financing of the facility will be conducted. Or the insurance company-partner renders the services in relation to participants of competition, festival or competition. It can also be a printing house that produces all the printing products related to the event.

The partners render services to the sponsored objects at loyal prices, without interest and commissions.

Sponsor for the girl

Another type of financial assistance person is a sponsor for a girl. This concept arose relatively recently. Who is the sponsor for the girl? First of all, this is a rich man who has already taken place in life. Most often he has his own business or works in a large organization. This man understands that the girl to maintain its attractiveness needs funds for beauty salons and gyms, beautiful clothes and expensive cosmetics. Such a sponsor is ready to pay all these articles of expenses of a specific girl in return for her warmth and affection.

Now you know who the sponsor is and how you can classify this concept. It's time to answer the question: "How to find and attract such a financier?"

How to find a sponsor?

To search for a potential sponsor, you need to explore the market. If the organization in need of assistance is young, and its staff is not numerous, then the financing person should also be involved. It is not worthwhile in this case to wave, for example, at the company Gazprom. It is recommended to pay attention to organizations of a smaller scale. This will lead to positive results sooner.

Next, you need to collect as much information about the chosen potential sponsor: location, target audience, size of the advertising budget, competitors of this organization, which have already acted as a financing party.

The next stage should be a personal meeting with the person responsible for the chosen organization for marketing or advertising. At first it is recommended to send a letter, which briefly describes the project, which needs sponsorship. Seven to ten days should be phoned with an authorized representative to arrange a personal meeting.

With live communication, the main goal will be to interest the potential sponsor and jointly discuss the existing project. Before the meeting, you need to learn as much information as possible about the activities of this organization. For each of the questions posed, you must have an answer. You can not hesitate and demonstrate a lack of confidence in your abilities.

Now you know how to find sponsors. The next step is to attract them.

How to attract a sponsor?

There are 6 effective rules for attracting sponsors. Let's consider each of them:

1. Convince the potential funding side that after the event, new contacts of potential customers will appear at its disposal. For example, by inviting a car center to sponsor, you can arrange a test drive with pre-registration of those who wish. This will get the coordinates of the interested car owners.
2. Allow the sponsor to conduct their promotional activities during the event. For example, the sponsor of the festival can place stands with his exhibition in the place of the whole process.
3. The activities of the sponsor should be consistent with the subject of the ongoing project. For example, you can not invite an IT company to finance the arrangement of a children's New Year's town. After all, such a sponsor will not find a target audience at such an event and will be disappointed with the project.
4. Each sponsor should be effectively presented. One print of the logo is sometimes not enough. You can make an emblem of flowers, sand, ice or fire. The funds for the production of such spectacular logos can be laid in a sponsorship fee.
5. The sponsor should be notified if its direct competitor has also acquired a sponsorship package. Each of the financing parties is recommended to allocate their time and place in the event in order to avoid their crossing.
6. At the end of the project, you should send a thank-you letter to the sponsor, to which it will be nice to attach a report on the use of funds and statistics related to the event.

Conclusion

Sponsors are divided into the following classes: general, titular, special and official. Each of these types is interesting in its own way and has certain advantages. If you want to find and attract a sponsor, the recommendations given in this article will certainly help you. But it should be remembered that by agreeing to accept gratuitous assistance, you will automatically need to advertise a certain brand. Therefore, it is not necessary to consider absolutely any potential sponsor as a tool for obtaining free goods or services.