The easiest and most honest way to learn statistics and public opinion

How often do you hear: 50% of Russians like to spend weekends in shopping centers, 75% do not eat vegetables, 62% for the abolition of the moratorium on the death penalty, and 20% leave to live in winter in warm countries? More precisely, the question is not even this, but how often do you think - where do these figures come from, and what kind of Russians are these ...

And really, where?

"Public opinion" and "statistics" have always been very controversial topics - someone argues that there is no public opinion at all, and statistics are the most blatant lies in the world, while others, on the contrary, constantly refer to figures in debates and disputes , As if to confirm their case.

Even Exupéry wrote that "Adults love figures very much. When you tell them that you have a new friend, they will never ask about the most important thing. They will never say: "What is his voice, what games does he like to play, do he catch butterflies?" They ask: "How old is he, how many brothers does he have, how much does he weigh, how much does his father earn?" And after that they imagine they recognized the person. "

But, the problem is not even that "adults" love numbers so much, but that many people like to invent or, as they say, to embellish them. Only the lazy person does not appeal to statistics, as it often seems that if there are figures in the text or speech, the data acquire greater significance and reliability. That is why even in schools, when writing essays, they are required to indicate links to sources, so that you can check the information for authenticity.

When ordering a marketing research from firm N, would the invented statistics suit you? After all, focusing on the data you received, you would have paved the way for your company.

Do you consider it normal that your opinion is not at all in any statistics, it is simply not taken into account - neither the media, writing about public opinion, nor the firms that produce products for you, nor any other instances?

Strange as it may seem, there are quite a lot of public opinion polls, but some have not earned trust, others have already lost it. In particular, thanks to regular custom surveys, with previously known results, you will agree that there is simply no reason to participate in such studies. To find something really worthwhile and interesting will have to spend a certain time, but the result will be different.

Participation in the questionnaire does not require the presence of any special knowledge - almost anyone can quickly and easily answer most questions or create your own survey.

"Survey" service is now on many sites, but of course, their capabilities are very limited, first of all, in terms of technology, so for online research it is better to use a professional tool designed specifically for this. Everything is like in life, for example, if you make pancakes in a conventional frying pan, they will also work, but, you see, they are not at all what would have turned out to be special - pancake. Specialized services are always out of competition.

It is with the help of a professional tool that you can create a questionnaire with various types of questions, logical branches, thereby making the online survey more individual. And the most pleasant thing in working with such services is the processing of results, you do not have to count, rewrite and analyze everything - everything happens automatically. Also, you will be pleased with the ways of outputting data in the form of visual tables / diagrams and numerous filters that allow you to see the answers according to the specified parameters. A "ubiquitous" Internet will allow you to easily distribute the questionnaire and collect the results, so the necessary statistics are almost already in your hands, and this is nothing more than public opinion.

As they say, if you want to do well - do it yourself. Polls of public opinion are available more than ever - both as a participant and as the researcher himself!