When is the day of the advertiser?

If you know firsthand how to position a brand or generate creative solutions to promote a product, then for sure Day of the advertiser is your professional holiday. It combines the celebration of such diverse, at first glance, specialties, as a marketing specialist, PR-manager, as well as a manager for the sale of advertising and space for it. Like all these professions, a holiday in their honor appeared in Russia not so long ago.

Actually, the very advertising itself, this "motor of commerce", as the writers Ilf and Petrov called it, began to develop in our country only with the advent of perestroika. It was Gorbachev who showed her undoubted importance and importance for the development of free enterprise. He also became a participant of several videos. So, partly the Day of the advertiser is the merit of the first president.

Present time

Now hundreds of thousands of people work in this industry all over Russia, and the number of videos and video clips increases year by year. Also, the quality of the footage increases, from primitive advertisements of the early 90s to modern computer technologies. And how much money is drawn in this sphere can not be conveyed in words. That's why there was a need to celebrate the Day of the advertiser - after all the work of these creative and original people is hard not to notice to the common man in the street.

A bit of history

In general, the origins of this profession are rooted in ancient history. Even in ancient Rome, there were special heralds that illuminated the spiritual and political life of the "eternal city" for its inhabitants. In Latin, their activities were called "reclamare", which meant "shouting, shouting." Hence the well-known word "advertising". Now it not only spreads orally, but also affects the visual and auditory spheres of perception. Now the profession of "advertiser" is very in demand.

It unites the masters of the word, the camera, the sound, makes people display remarkable wit and imagination in order to draw attention to their video, and then to the product that it illuminates in the framework of fierce competition. An enormous role is played by advertising in the political life of society. Without a PR-service, not a single figure in this sphere works, and no matter how modest the pre-election race was, if not for the master of advertising!

A significant day

That is why since 1994 they all have their own rightful holiday. He was confirmed to celebrate on October 23rd. And since then, the Day of the advertiser, as they say, "went to the people". His celebration is very noisy and bright, like all the activities of people associated with promotion and, of course, advertising. On such a remarkable day, usually the figures of this sphere hold many events, both in the mass media and in public institutions.

Traditionally, nightclubs hold theme parties dedicated to such an event, for example, as the Day of the advertiser-2013. And if by the will of fate you are engaged in this business or have acquaintances or friends in it, October 23 will be a significant date for you and a good occasion to relax and relax at a party in honor of this day.