What is special about "Morosh" vodka?

Nothing so amuses the company of adults as good alcohol. And although there is much to say about the dangers of alcohol-containing drinks, less of them will not be on our tables. Therefore it is extremely important to know which of the alcoholic products are created without the addition of "unnatural" chemicals, and which people are usually called "flax vodka".
Not so long ago the market of Ukraine appeared TM "Morosh". An unusual name and a good advertising campaign allowed this vodka to gain popularity among many connoisseurs of alcoholic beverages in other countries. What is different about the "Morosh" vodka, is it really unique in composition and what are the reviews about this alcoholic beverage? We'll sort it out in order.

Brand History

In August 2011, in the city of Lviv (Ukraine), the international alcohol holding Global Spirits started the production of special vodka called "Morosh". The uniqueness of this drink is that unlike others, this vodka uses water from genuine mineral springs of the Carpathians. This, according to the producers, makes "Morosh" vodka softer and more natural.

A remarkable advertising campaign, which was carried out mainly on television, bore fruit: after 2 months the company sold 1 million bottles of the drink.

Customers liked the softness of Morosh's vodka, which was palpable in comparison with other strong drinks of the same price category.

Over time, produce "Morosh" began in Russia - in Vologda. Neither the recipes nor the design of "Moroshi" have changed, however, those who tried vodka both there and there, note the difference in taste.

The composition of vodka

The main "chip" of this drink is the use of mineral waters in the composition. Obtain them in the mountain source "Mizunskoye" in the tract Lisinets in the Ivano-Frankivsk region. Due to the fact that the water beats at an altitude of 1122 meters above sea level, it is distinguished by a special mineral composition. This same water is used as a canteen in this region, and it can be drunk without prior filtration.

Water is defended for some time, after which it is completely ready to make vodka out of it. Especially for this mineral water, an alcohol of the "Lux" class is chosen, which creates a unique taste of the alcoholic beverage and affects its softness.

To fully support the image of "eco", in "Morosh" add fragrant alcohols from the collections of mountain herbs and infusions of oatmeal. Thus, the factory "Getman" creates a unique vodka without pronounced alcohol flavor.

Marketing

Initially, the owner of the holding Eugene Chernyak achieved the promotion of the brand "Morosh" due to the environmental friendliness of the product. Despite the fact that the price of this vodka is above average, it is thanks to its naturalness and softness that this drink appealed to consumers.

"Morosh" is a word from the dialect of the inhabitants of the Carpathians, which denotes an atmospheric phenomenon, when a pair of trees rising above the forest resembles a fog. The word suited the brand so well that basically consumers do not even think about the origin of the word.

Immediately launched a large advertising campaign on TV. A beautiful commercial with views of the Carpathians and a clear position with the prefix "eco" interested many. Also, the naturalness of this vodka producers was "transferred" to the bottle in the form of a drop with a label in the form of a leaf. This became an excellent detail that highlights "Morosh" on the shelves of stores among other vodkas. The bottle cork made of natural raw materials also differs.

Over time, the advertising campaign leaked to the Internet, and a high-quality official website of TM "Morosh" was created. Over his work for a long time, not one dozen people. Specially for the site, unique photos were taken, a lot of information about the terrain was collected and an option for mobile devices was developed.

Brand successes

Well-thought-out advertising and emphasis on naturalness have made their: today in Ukraine "Morosh" is in the top 5 most popular vodkas in the country and is sure to gain popularity in Russia. In 2013, at home, vodka showed an incredible development and became more popular at 81%. This indicator is one of the largest in the world for the speed of brand distribution.

Since 2013, in Russia at the factory "Russian North" in Vologda produce vodka "Morosh" for the Russian market. Here it is produced by the same technology, but on mineral water from the source of Karelia. Although this is one brand, many consumers feel a significant difference in vodka from different countries. In Russia, not so high-quality vodka "Morosh", customer feedback - a confirmation.

Types of "Moroshi"

Depending on the height at which water is extracted from a source in the Carpathians, manufacturers have created 5 different modifications of this alcoholic beverage.

• "Spring" ("Dzherelna"), the water for which is extracted at an altitude of 470 m above sea level.
• "Carpathian" - 630 m.
• "Reserve" - 850 m.
• "On the water from Lake Sinevir" - 989 m.
• "Premium" - 1050 m.

Also from the end of October 2015, a special, "Vodograyna" vodka is produced. The water for it is extracted at an altitude of 430 m. It adds to it infusions of yarrow, lemon peel and black elderberry.

The criterion for Russia, according to which the "Morosh" vodka is distinguished, is the level of softness. So, it is 1, 2 and 3 levels, and each of the buyers can pick up a suitable one. Thus, the vodka "Morosh 3" is the strongest, and 1 is the softest. Bottles are produced in the volume of 0.5, 0.7 and 1.0 liter.

Reviews about "Morosh"

In Ukraine, this vodka is really tasteful. Because of the greater variety, choosing a favorite option to the consumer is much easier.

In general, the home of "Morosh" vodka is one of the most popular, despite the general increase in prices in the country. This is due to the quality of the drink, which differs from the products of other manufacturers with softness and taste.

In Russia the situation is different. Many buyers note that the vodka produced at the Russky Sever plant is not the best, although Alfa uses it in quite high quality alcohol. Moreover, some buyers complained not only about the unpleasant aftertaste of the drink, but also about the fact that it freezes at a temperature below 0. Therefore, in Russia the vodka "Morosh" is not so popular, the reviews on Internet resources are proof of this.