Vodka "Green Brand" - the history of the brand

Vodka "Green Mark" on the shelves of Russian stores appeared in 2002. Its unique design has become a pleasant reminder to older people about one of the brightest moments of our country's life, namely the post-war era and the far 50's of the last century.

In those years of the 20th century the country was at the peak of recovery. People at that time felt that nothing was impossible for their homeland. However, the simple and unremarkable design of vodka "Green Mark" was liked by the Russian buyer.

In 2003, the state-owned company Glavspirttrest, having launched a successful trademark, became a member of the Industrial Investors Association. The release of vodka was launched at the Topaz plant, and the managing company Russian Alcohol began to promote the brand.

Today under the name "Green Mark" four types of vodka are produced: "Special Cedar", "Special Rye", "Traditional Recipe" and "Decanter".

Judging by the feedback of consumers and information from the manufacturer, only high-class "luxury" alcohol is used for production, as well as natural ingredients. The most important thing is that the "Green Mark" is vodka, on which the technology of silver purification was tested for the first time.

Among other things, the quality of the product, according to the manufacturer, is guaranteed by a set of modern technologies, the most famous of which is the patented cap design - "cap". It, in fact, is a classic construction of plugging from a metal cover and a plastic tear tape.

On the neck of a bottle with alcohol, a special brand label "Green Mark" is hung, which is duplicated by extrusion in the glass containers. In addition, for the first time in the Russian production of alcoholic beverages, it was introduced that each bottle of vodka "Green Mark" had an individual serial number marked with a personal signature of the head of the quality department of the issuing plant.

Thus, the developed three-level protection of the quality of alcohol products, produced under the brand "Green Mark", has served an excellent service in promoting this product on the Russian market.

In 2004, after receiving its first "Brand of the Year" award, "Green Mark" was on the list of suppliers (listing) of Auchan, which sells Russian alcoholic products internationally.

Now on sale it is possible to see more interesting and attractive for the ordinary buyer of trade marks which more and more apply for leadership in the market niche of alcoholic production. For today "Green mark" nevertheless has lost the former popularity and a demand.

Thus, even if the brand is very successful at its first appearance, the presence of strong competition can create problems for any brand. After all, he is not always able to resist more successful producers. Day by day there are more and more new types of alcoholic products, which promises to be better than others. However, the choice is always the buyer and his taste preferences.