"Velkopopovitskiy Kozel": history, producer and reviews about Czech beer

Beer "Velkopopovitsky Goat" is the most popular brand of Czech beer outside the country of its historical origin. Of course, it did not withstand competition with German or Belgian. But in the eastern direction from the Czech Republic, this beer confidently conquers the hearts (and stomachs) of fans of the intoxicating beverage. And it is not surprising that Slovakia, Hungary, Poland, Moldova, Ukraine, and after them Russia buy a license to manufacture this sales leader of SABMiller. What kind of beer is this - Velkopopovitsky Goat? Does it have anything to do with a foam drink ? Interesting story of this brand of beer, as well as its taste characteristics, read this article.

How the famous brand was born

There is in the Central Bohemian Region, not very far from the capital of the state of Prague, a small town called Velke Popovice. The first documented mention of it dates back to the 14th century. And the brewery "Popovice" is two hundred years younger than the town. That is, it appears in historical documents already in the XVI century - a time worthy of respect. At that time the brewery belonged to the family of Heerl. After a devastating Thirty Years' War, the brewery left the Church, and from the end of the 18th century it repeatedly changed the owners. In 1870, he was bought by Frantisek Ringofer, the mayor of Smichov. He modernized the brewery and in four years started to produce a new brand - "Velkopopovitsky Goat". It's hard to say now what influenced the name. Perhaps this is the rare case when advertising forms a name. The visiting painter from France, having tasted beer, on a wave of inspiration, pictured the emblem of the product, on which was a goat with a mug. But still the goats were not left without work either. Several animals are kept on the territory of the brewery as a living emblem of the product. The drink so fell in love with the Czechs, that the "Velkopopovitskiy Kozle" mentions classical literature. The brave soldier Švejk appreciated his qualities very much. Every year on the first Saturday of June competitions of innkeepers take place. This holiday is called - Day of the Goat.

Brand new history

Before the First World War, the factory in Popovice produced more than 90,000 hectoliters of beer. The occupation of the Sudetenens and the building of socialism in Czechoslovakia adversely affected the quality of the products of the brewery. In 1992, the plant became free of state management. The status of the brewery has changed. It is a manufacturing company with an authorized capital of 625 million CZK. Since the factory carefully cherished the tradition of making this brand of drink, it quickly regained popularity. Already in 1994, the volume of production of this brand amounted to 931 thousand hectoliters. And a year later a successful company was bought by Stock Company Radegast Brewery to produce Velkopopovitsky Goat. The manufacturer owns twenty percent of shares in the Czech beer market. This brand is produced not only on the Velkopopovicky pivovar, but also on the "Pilsner's Holiday".

Awards

Since 1995, this brand has repeatedly received gold awards at world contests in the category of Pilsner beer. But the Velkopopovitsky Goat is not famous for medals alone. Thanks to an interesting, memorable advertisement, the drink also fell in love in Russia. Writer Vladimir Yatskevich created the first two spots - "Mug" and "Monk". Thus, he simply condemned this beer brand to success. But, honestly, it is necessary to recognize, no matter how thoughtful an advertising campaign, and if the product is bad, he will not create it. The secret of velkopopovitskogo beer - in a unique soft and delicious water, bouncing from local wells. Therefore, the product that is brewed under license in Russia, obviously loses the original. A real, authentic "Goat" has won more than twenty awards at international competitions. But on the Russian bottle (the contents of which are one degree lower) and shame at all: "Beer product."

Types of "Velkopopovitskogo Kozel"

This brand is one of the most popular in the Czech Republic. Therefore, it would be strange if it remained simply classical, without varieties. Now the concern produces four types of this brand. Light beer is close to the original classical pattern. It has a light citrus flavor. The foam is thick, medium. This variety will appeal to those who ... do not like beer. The bitterness is only slightly guessed, thanks to the selected blend the drink has an amazingly mild taste. Alcohol in it is exactly four percent. Medium is much stronger (4.6 degrees). This variety is also light, bitter, with a pronounced taste of malt. A saturated taste of Premium will conquer anyone. It is this variety Velkopopovický Kozel won the gold medal at the world championships in 1997 in Chicago. This beer is easy to drink, but do not get carried away: it has 4.8%. It is worth noting "Velkopopovitsky Dark Goat". In fact, this drink has a ruby color. A low (3.2%) alcohol content and soft caramel flavor made this brand a favorite fine sex.

«Velkopopovitsky Goat»: price

How do users evaluate the value of the product? In comparison with domestic brands of beer, a half-liter bottle of the "VELKOPOPOVITSKY KOZEL" looks more expensive. Even a jar costs sixty rubles. And this is not original, but licensed. But, according to the reviews, the quality is worth such a price. If you can choose between licensed drinks, try the Ukrainian product. For him, hop is imported from the Czech Republic, water is specially purified from mineral additives to soften the taste, and malt is taken by the best that is only grown in Galicia. But, of course, it is best to enjoy the "Velkopopovitskiy Kozel" original and preferably on the spot. There are a lot of bars in the Czech Republic, where you will get a live beer in a mug.

Reviews

Among the advantages of beer brand "Velkopopovitskiy Kozel" users noted that it does not get bitter. The exception is unless "Medium", in which this taste is more clearly felt. The fragrance is full, full. Low price and decent quality of the product bring this beer to the first positions in the sales ranking. The drink is available both in glass containers and in aluminum cans. From time to time the manufacturer announces the shares - and they are really "without deception" - you can win a prize. Especially a lot of praiseworthy reviews leave the ladies - mostly about the dark, but about other varieties they say favorably. The drink is drunk easily, it's nice to eat it with chips or something salty. In the head does not hit. In short, the ideal choice for a picnic or a hike in the bath.