Targeting advertising in "VKontakte". Competent placement and fast promotion

Placement of advertising in social networks is one of the most effective mechanisms for promoting online stores or large communities. However, in order to maximize the effect of your ads, you need knowledge of the basics of targeting. In this article, you will learn what targeting is and how to make it a real source of income for your business.

Targeting Targeting

For starters, it's worth understanding what targeting is.

The advertising mechanism, whose work is aimed at identifying the target audience, calls targeting. The most popular and effective way of its implementation are social networks, as it is where most people spend their time in all ages and preferences.

Targeting is direct and indirect. Direct allows you to identify those people who are interested in buying the proposed product, while the indirect one is aimed at related categories with the products or services being sold. Of course, you can use any of the types to develop your business. However, direct targeting is the most effective.

The effectiveness of terget advertising

The effectiveness of advertising on the principle of selecting the target audience has already been evaluated by thousands of webmasters. After all, this approach allows you to choose potential customers among numerous Internet users.

For the effective operation of the advertising mechanism, you need to regularly test and analyze your ads. In other words, you need to keep track of which users and at what time most often go over your ads and make an order. Only practice and observation are capable of giving a powerful result.

To place advertising campaigns, as mentioned earlier, it is worth choosing the social networks. For example, targeting advertising in "VC" is recognized by webmasters as the most effective trading engine for online stores. It is in this social network is the ability to track ad statistics, their correction and the limit of views per day, which allows you to control your funds.

Analyzing search queries

Only having studied all the subtleties of online marketing, you can create an effective advertising campaign. And it is the analysis of search queries that is one of the most important links in planning the promotion of your business.

For example, you are developing your online store, where you sell products for fishing. Accordingly, you need to study the frequency and popularity of search queries on this subject in order to attract as many customers to your store. You can conduct such an analysis on Google services or Yandex, which help to create statistics of user input phrases in the search string. Those phrases that are most popular should be used in the description of your online store and its advertising.

It would seem that everything is very simple. But it is this important detail that can increase the number of potential customers several times and force the business to grow and develop actively.

Setting up targeting ads

To the stage of setting up targeting advertising it is necessary to approach very scrupulously. After all, the wrong parameters can cost thousands of rubles lost. So, for the competent placement of the advertisement, you need to specify the following:

1. The subject of advertising. Here you should specify a link to an external resource (your site) or group.
2. The title of the ad, which should cling to customers and be interesting.
3. The description of the announcement, consisting of several phrases describing the main essence of your message.
4. Subject of the announcement.
5. Advertising picture.
6. Parameters of the target audience (country, city, sex, age, marital status, interests, communities).

The last point should be given special attention, because it is on it determines the effectiveness of your advertising. You can adjust the described items as you like. The main thing is that the chosen people really fit the criterion of your target audience. Targeting "VKontakte", for example, allows you to change the settings of geolocation and the parameters of the right users at any time.

How much does it cost?

Placement of targeting ads is definitely a paid service. After all, in order to develop your business, you need to make initial investments in its promotion.

Payment for targeting ads is made for the number of views. As a rule, for the starting point is 1000 impressions on the pages of users from the category of the target audience.

If you set up advertising yourself, then the average price for one viewing will be from 1 to 3 rubles, which in the amount per thousand views will be a fairly round sum. However, if you doubt your abilities, it is better to entrust the matter to a professional who will fully provide your business for 7-10 thousand rubles a month.

Targeting advertisement "VKontakte"

The social network "VKontakte", founded 9 years ago by the web developer Pavel Durov, is the most popular platform for placement of targeting ads. It is here that the vast majority of representatives of target audiences spend their time for any kind of business.

Placement of VKontakte advertising is quite simple. It's enough just to create an advertising campaign and replenish your balance. After that, a window for creating an advertising banner becomes available. When filling it, you need to be careful and specify the most accurate data and indicators of the target audience.

Targeting advertising "VKontakte" is able to bring thousands of customers to entrepreneurs with a competent approach to its placement. The main thing is to think over each point of its setting in relation to the goal.

Targeting advertising in "Classmates"

The social network "Odnoklassniki", in contrast to "VK", has an older audience, which should be taken into account when placing ads. Perhaps this is why webmasters do not recommend advertising campaigns here.

In addition, in "Classmates" there is no way to customize the targeting. To order an advertising campaign, you need to send an email to the postal address of social network administrators and wait for a positive or negative answer. In general, the functionality of the system leaves much to be desired. And, if you understand, this approach will be optimal only for large firms and corporations that are willing to spend millions of rubles on their development.

In the opinion of specialists, it's worth targeting advertising "VKontakte", the competent placement of which will bring thousands of customers monthly.