Saga On the Promotion of Printing Houses.

In discussions about the advantages of free copywriters, many copies are broken before the sales paparazzi, and the number of arguments on both sides has long passed all conceivable limits. One of the main arguments of freelance freemen is a wide range of topics for articles. Say, any journalist in the service of Her Majesty the media writes well only in one area, while a professional copywriter should equally easily talk about the fashion of the XIX century, and about the latest discoveries in the field of nanotechnology. Well, the reason is quite reasonable, one can even say - undeniable. But a couple of months of work as a seo engineer made me think that the variety of topics does not make copywriters better than journalists, but simply provides us with greater scope for creativity and even makes life easier. How was this thesis born? Well, it all started with a job in a new advertising agency ...

Where can a newly opened company have orders? A large-scale advertising campaign is too expensive for young entrepreneurs. Old ties, past clients and friends - of course, the optimal audience, but there are not so many. Where do you look for customers? It is at the stage of such turmoil that the bosses come up with the ideal way out of the situation - to offer their services to partners from other areas of activity. And our agency has such a polygraphy. From this, my excursion into the complex, intricate and incomprehensible world of printers began.

However, it all started just in a very harmless way - from writing a few articles on typography to our own site. These first texts were written quickly and easily - I, like every modern person, had a general idea of business cards, leaflets and other products of printing houses. So the basic information, a bit of specifics in the spirit of competitors, more beautiful words - and voila, the page is full. Then the polygraphy for me still did not differ from the other directions of our activity, and nobody signed the contract for promotion with the first printing house of special significance. However, sitting down for writing texts on the site, I found that the second article about business cards I write is already much more difficult. I did not want to repeat the same idea twice, but for another look at the problem I had to study it more ...

Having dropped the detailed description of my searches for the third and fourth articles about flyers, booklets and essential business cards, I can say only one thing: if someday my skills in the field of copywriting cease to be in demand, I will boldly go to work in a printing house. Perhaps I still do not know some technical subtleties, but I can already publish a whole book about the history and purpose of business printing. And now it seems to me that writing about something just once is much easier. So, listening to the ideas of the authorities about creating another website for printing, I begin to sincerely sympathize with "narrow-minded" journalists ...