Kraudfanding is ... Examples of crowdging in Russia

As it develops, the Internet becomes a tool for an increasing number of tasks. Let's put it this way: if in the past you could mostly work or play in the network, then with the help of the same social resources you can organize some movement, develop an idea or create a real public "boom", whatever it may be.

Kraudfanding is one of the best examples of how the Internet can become a powerful platform for the social organization of people. This is a relatively new movement, which originated in the West literally a few years ago. At first it was, of course, just an idea that gradually grew into an entire industry, the volume of which, according to the results of 2014, is estimated at 5.1 billion dollars worldwide. This money is funded by a huge number of interesting projects, start-ups, charitable events and more.

Kraudfanding in Russia, of course, is a relatively small proportion of these funds. However, even in our country there are sites that allow you to collect money centrally and send them to one or another of the needs. About what this movement represents, what are its pluses and how to participate - read in this article.

What it is?

Let's start with the definition of the term "crowdfunding". This, as you have probably already understood, is a word derived from the English language, formed by the merger of the other two - crowd (in translation - "crowd") and funding ("investment of funds"). Thus, by itself this word means "a massive collection of funds from a large number of people."

The phenomenon that we mean crawfunding is not what people have come up with in recent years. Mankind has long known that by gathering efforts together, it is possible to realize some more global, ambitious goal. In fact, this has been used for centuries.

And the thing is that quite recently there appeared crowd-hosting platforms in the network, which greatly facilitated this task. Now, in order to announce the collection of money, it is enough just to publish a message on the social network. And interested people "catch up". So, in principle, and there is a fundraising on modern sites. Anyone can donate and anything. Models, which are used for crowdfunding sites, there are several.

For example, it could be the collection of funds as a charitable contribution (for example, for the treatment of a child); As an investment with a subsequent reward (when the person giving the money receives a sample of products or a souvenir from the company in return). The third model for collecting money is investing - when people donate money, getting a share in the startup instead.

Why is this necessary?

The answer to the question about why the crowdschooling project is needed is very simple. The fund-raising model is primarily aimed at accumulating a certain amount. The purpose of such a collection can be anything - to undergo a course of treatment, to collect a new gadget, to hold an event, to release a music album and so on. It all depends on who conducts the collection of money, and what this person (a group of people) is doing.

In the future, funds are sent in the way that was originally determined: for example, money from depositors goes to a single account of the company conducting croweding (there are several such groups in Russia), after which they are sent to purchase equipment, rent a studio and so on. In some cases, money may be given to the initiators of their collection, so that they can carry out their initial task. However, in this case, of course, these finances are carefully observed.

How and who can use this?

People who could apply for fund-raising are usually not selected. Owners of resources that carry out crowdfunding (Russian sites including), accept all applications from anyone who would like to try to collect money and realize their goal. Further, they are filtered and carefully selected in order to determine the most worthy project. Of course, each of the platforms has its own set of criteria by which they separate potentially interesting applications from unpromising ones. Then the fundraising process begins. Most often, the initiators of the collection are required to maximally reveal information about themselves and their ideas, provide some evidence and facts - all that will convince everyone to make their investment.

Model of work

So, in order to make it a little clearer, how everything works, let's show how the model of the crowd-drawing project works clearly. As you already guessed, it all starts with an idea. It is she who must come to the developer who immediately lights up it, thinks through its implementation and submits an application for a fund-raising platform.

He does it in accordance with the conditions (rules) of submission. Most often you need to carefully paint what is the essence and novelty of your idea, to whom it can be useful, how you are going to implement it and, of course, where and how much money you will spend in order to implement your idea. All these data you publish on the project, after which everyone can get acquainted with them and make their contribution.

Next, your campaign begins. The site gives you a certain period, during which you must collect a certain amount of money. For example, in 30 days your project should collect 100 thousand dollars. In the event that you recruit 109 thousand, the organizers give you this amount to realize your goals. If, for example, your project collects only $ 73,000 (underpaid before the amount determined earlier), it is considered not to have taken place. The money that the people allotted is returned to them.

Successful examples in the world

In order to understand how the Russian crowdsfunding should work in the future, we can take a look at the best examples in the world - the most successful sites, which operate, in particular, in the USA. Of course, this is KickStarter. The platform for all of its existence has collected billions of dollars for the implementation of certain products. This is a huge number of start-ups, some of which have already reached unprecedented heights.

What is most remarkable about this site is the perspectives for each individual participant. Imagine: any inventor, having created a sufficiently good campaign, is able to bring his idea into real life and present his product. First, it stimulates people to develop, to invent something new and amazing; Secondly, projects such as KickStarter allow you to create those things that will eventually change people's lives for the better. These include: innovative gadgets, programs, content and much more - everything that will benefit other people.

Projects in Russia

We have several croud-hosting areas. Among the most famous are: "With the world on a thread", "Tugesa", Planeta.ru, Indiegogo, Kroogi and others. All of them work with projects of different directions, some - relatively recently (about a year or two). Nevertheless, these sites even managed to show certain results (the amount of funds raised). For example, BoomStarter - 5 million rubles, Planeta.ru - 10 million and so on. In the coming years, as experts predict, we should expect the market to grow 7-9 times per year. Thus, we are expecting a real "boom" in the sphere of such phenomenon as crowdfanding. Russian sites, apparently, are already being prepared for this.

How to get the right amount?

This issue is of concern to everyone who collects funds in this way. The main factor here is two - this is the description of the idea and its PR. To have a really strong, worthwhile project, you need to carefully consider its purpose, the form of implementation and the technical features of the presentation. As for PR, it depends on him how many people will transfer their funds to you. Therefore, to attract local (and not only) media to advertise your campaign, you would not be in the way.

Prospects

The possibilities that crowdsfunding opens (this is actually the way to life for your project) before each of us is simply limitless. The main thing is to realize this and work on your idea, without despair, if nothing happens at once. Work - and you will succeed! The experience of a large number of other people proves this.