Where and how to advertise on the Internet?

How to advertise on the Internet, and most importantly - where? What is offered as a paid option? And free? Where is it better to place advertising on the Internet to make it effective?

general information

The advertisement is engine of the trade. So the postulate says. And the more serious the approach, the better the result. A special place in the modern information society is occupied by the Internet. And, accordingly, there are thoughts about promoting your product or service online. Naturally, beginners have questions: where and how to advertise on the Internet, for free or for free? So, let's highlight the main tools of promotion:

1. Contextual advertising.
2. Blogs.
3. Mass media.
4. Affiliate and exchange networks.
5. Conditionally-free services.
6. Thematic promotion.
7. Social networks.

Each of them has its own advantages, features and disadvantages. What to use?

About free and paid

Before starting to consider the main topic, I want to pay attention to this important aspect of the work. Of course, I would like everything to be free. But, alas, this does not happen. Even what is called free, as a rule, is only conditional. After all, you do not have to spend money, but your time. In the future, considering each tool, attention will also be paid to the opportunity to do without material costs, but sacrificing their time. Which of these is better, let everyone decide for himself. At first, sacrificing one's time can be justified. But then you need to switch to paid options. Time is money. And it's better to earn a good amount in 10 hours, some of which will go to advertising later, rather than manually advance yourself.

contextual advertising

It, we can confidently say, is a definite standard of promotion. What is its essence: you need to pay the system a certain amount of money, adjust the display conditions - and wait for the result. With a competent approach, she will know about herself very quickly. Here's how to place advertising on the Internet can be without problems. Of course, it is desirable to study the thematic information in order to increase its effectiveness. After all, contextual advertising is such a sphere that it is fraught with considerable expenditure and low result to rush to it with a saber. And where to place advertising on the Internet? There are quite a number of different systems, the most popular of which are Google Adwords and "Yandex.Direct." In the case of them, only paid accommodation is provided. One should also note the rather high prices: an announcement in these systems will cost at least several thousand rubles. But this is offset by the opportunity to select a narrow-minded and thematic viewer from millions of visitors. Other systems offer the possibility of advertising at lower prices, but, alas, the final result also falls with them.

Blogging

In the information age, any person can easily convey his thoughts to a wide range of people. Sometimes it's just huge. A pretty good implementation of this situation are blogs. Their important advantage is also that they are often sites with clearly traced topics. There are free opportunities for promotion here. If you have money, you can negotiate and order a paid post, where you will review the product or service. But this is not the only option. You can order a post, which is usually located at the end of the text and represents several lines where there is a link to the material. Another option in the case of blogs is the placement of a banner visible from any page of the site. All this applies to paid promotion tools. And if there is no money? In the case of small and medium-sized blogs, you can agree on bartering - writing articles for the site in exchange for a post. Of course, this is not the best option, but still better than nothing at all.

Mass media

When there is a question, where to effectively place advertising on the Internet, few people think about the media. And in vain - it's a good source of attracting new customers. Conditionally here it is possible to allocate not / explicit advertising (accordingly бес / paid). To a large extent this all applies to regional media, but it can also be realized at the federal level. What is it? In the obvious case, it's enough just to have money and contact the person in charge to get an advertising article or a banner on the media website. This is especially useful when working with thematic content. Implicit advertising can take place if the media interviews or has the functionality of maintaining the author's columns, where everyone who wants (with the ability to write and, at times, other conditions) can express his opinion about something, while talking about the objects of interest in parallel. Here's how to advertise on the Internet simply and efficiently. True, one should nevertheless understand that it will not be possible to get to the federal level immediately - most likely, first time will have to be satisfied with the region, the region or even the city.

Partner and exchange networks

This is a promotion toolkit, which from the very beginning positions itself as conditionally free. What is its essence? Sites place on their pages an insert that broadcasts advertisements of other sites, and for each transfer an internal system currency is charged, which can be spent to go to another resource. Often, the quality of users (that is, the time spent by them on the pages) will not be high. There is also the possibility to buy intrasystem currency to direct users from the pages of other participants. The fee is not high (a penny in the literal sense of the word), but this is offset by the very low quality of visitors: the percentage of repeated visits is low.

Shareware services

Their peculiarity is that with a competent approach it is possible to get pretty good at it, spending only your own resources. Where can I place advertising on the Internet in this case? Initially, you can mark your company on the maps of popular services. First of all, you should pay attention to "Google" and "Yandex". They offer the appropriate Maps and Maps services. It may appear that the number of visitors will be negligible. But this is not so. In the case of making a geo-dependent query from a user of the search engine, he will be offered nearby companies marked on the cards. This is a fairly effective and often thematic free contextual advertising, albeit in an unusual format.

You can also use the services of directories and catalogs. This is especially effective for small cities, whose population is several tens or hundreds of thousands. They often have popular portals, from which pages one can refer to the local population. And the territorial business through the catalog likes to look for local suppliers. In general, no matter how look, one benefit. True, for the sake of justice, it should be noted that as the population grows and the figure reaches one million people, this method begins to act less efficiently. Accommodation is not always free. Sometimes, in order to get to the catalog, it's enough just to send an application. It happens that you will need to specify a back link. And you may need to pay a certain amount. But still this method of placing advertising on the Internet is cheap and angry often taken on board.

Thematic promotion

You can cooperate with other representatives of the business world to increase your own profit. Let's look at a small example. There is a company A. She is engaged in the fact that she owns a night club. There is a company B. It is a taxi park. What mutually beneficial cooperation can be provided in this case? People who visit the nightclub often book a taxi to return home. Communal transport at three o'clock in the morning does not go, you can not go far on your own car. And a taxi can offer a night club advertisement. And people who will think about where to go in the evening to rest, very likely, will make their choice in favor of the proposed entertainment facility.

The resource of social networks

If the mountain does not go to Mohammed, he goes to the mountain. It is necessary to remember this simple but effective rule. Therefore, when deciding where to advertise an online store, you need to look at the opportunities that are provided by popular social networks. They can become a very good platform for promotion. But in this case, you have to work and maintain activity at the level. You need to be ready to react quickly to personal requests, answer questions, complaints, suggestions and remove mate, rudeness and third-party advertising. Speaking about where to place advertising on the Internet, it is fair to say that this is really an effective tool. Some people build their business on social networks. This applies to those who make furniture with their own hands, talismans, orders clothes from other countries and many others. It is only good to think and competently approach the progress, as a result, will not keep you waiting.

Building an effective advertising campaign

It should be thought about in what way promotion will be carried out: traditional or innovative. It is desirable to arrange the accents so that the output is accurate, nice and dynamic advertising of a recommendatory nature. It should be remembered that many people have already learned to ignore compulsive aggressive monsters. And no one canceled the competition. Therefore, in the case of advertising, it is necessary not to act as a template, but to try to come up with your own product. No matter how initially it may seem unsuccessful or bad, in fact it can turn out quite differently. Of course, experience will not hurt here either. And you can get it only if you actively act, learn, try, experiment with different approaches.

Last message

It will not hurt to study in more detail the sphere to which the thought is inclined. Here, for example, take contextual advertising from "Yandex" or "Google". Before you start, we recommend you read the recommendations on how to advertise on the Internet, which these companies offer. It will not hurt to look for thematic resources, where advertisers live to read what they write. You can find detailed articles, which will describe in detail what was at the beginning, and what the final result is. That, in general, and all you need to know about how to advertise on the Internet itself.