Entrepreneurial activities in the context of the knowledge economy

The phenomenon of the modern economy is that knowledge is presented as a special organization of commercial activity within the framework of the emerging paradigm. Knowledge has become not just an independent factor of production, but a central element in the whole system of factors. Their diffusion and spreading on a global scale determine the complexity, duality and fragmentation of the modern economic system, thus making it difficult to analyze the main trends of its development. Knowledge economy is a mixture of directions, forms and subcultures, which leads to the formation of a new type of relationship in the market system, an increase in the number of factors necessary for successful and effective commercial activity. The dynamics of the requirements for products, goods, services on the part of consumers is determined by the simultaneous coexistence of different value systems, preferences, and lifestyles.

In a knowledge-based society, the types of service activities, the acquisition of a particular product are increasingly associated with social actualization, which causes the transformation of ideas about the product as a necessity in the element and the possibility of cultural or psychological individualization. The emergence of such an economy is accompanied not only by changes in the market and economic position of consumers, when traditional activities change, but also by fragmentation of the market itself. Modification of its characteristics is caused by a radical transformation of the meaning and impact of social and economic institutions on the development of individuals, a high degree of sensitivity of knowledge to the factor of time. Modern business entities carry out their activities and build competitive strategies in the face of a large number of unpredictable and difficult to identify environmental factors, under the impact of colossal volumes, intensity and the increasing speed of information change, which in turn transform the activities of commercial enterprises. These trends change the perception of the role and methods of managing the company, about which activities will be most preferable for it.

Using the potential of entrepreneurship leads to a change in the organizational forms, structures of business entities and the formation of new types that contribute to the creative realization of individuals. The creation and operation of modern firms is based on continuous innovation orientation, economic expediency, cooperation and specialization of labor, technological interconnection of production processes and activities. A characteristic feature of modernity is the growing integration in management activities, due to the transition to horizontal structures with a minimum of levels between the leadership of the organization and immediate performers. These types of activities and organizational relations in the company are not built in accordance with the task, but by highlighting key processes with specific objectives. This approach allows eliminating links that do not provide the creation of value added.

For the financial sphere, socially responsible behavior is also beneficial - the growth of stock quotes, sales, and product recognition. Social responsibility is one of the mechanisms for the impact of business on society. Its implementation in a society based on knowledge is manifested in the form of various initiatives and large-scale social programs - sponsorship, patronage, competitive mechanisms in the educational sphere. The key differences of social responsibility from traditional charity are, firstly, not only rendering assistance to the needy, but also searching for the most effective ways of providing assistance, secondly, solving social problems with minimal organizational costs, and thirdly, voluntariness that covers the duties of the administration Unilaterally. From this point of view, the most widely used models are the use of payment of interest from capital, formed through donations of business entities and funds of registered funds (scholarship support).

The choice of the method and sources of fundraising is determined by the specifics of the social and economic conditions of the region and the scope of application. The social responsibility mechanism helps to strengthen contacts between shareholders, employees, subcontractors, consumers, local authorities and all interested parties. The mutual interest of the state and entrepreneurship in carrying out institutional reforms, in protecting competition, in the formation of organizational structures and in ways to regulate the market, transforms it into cooperation technologies with a strong consolidating potential.