Deodorant "Nivea" "Effect of powder": customer feedback. Deodorant-antiperspirant NIVEA "The effect of powder": features and characteristics

Personal hygiene is what comes first in every self-respecting person. Fortunately, the producers of household chemical and perfumery products do not stop there and continue to produce all new means designed to facilitate and improve the life of modern man.

Meet: a new cosmetic product

In this post, we will talk about such an innovation as the deodorant "Nivea" - "The effect of powder." Reviews about this product appeared immediately after the release of deodorant on the market. What do the ladies say about the "Powder effect", is it worth buying this particular remedy?

"No" to the natural smells!

Nature has provided a person with everything necessary to enable him to identify without sight and hearing a relative as his own or someone else's. This is the sense of smell. Every second our body, in the process of functioning and life activity, allocates hundreds of shades of the finest smells, which "tell" about our mood, emotional state, health and well-being. The system works so finely that, trusting her, you can understand whether you are pleasant to a person or not, whether you evoke an attraction and interest in him or, on the contrary, push him away. But what is rather ironic, a man has arbitrarily rejected this gift of nature. Natural flavors (including sweat) cause 99% of civilized inhabitants of the planet disgust. But, no matter how funny it may seem, artificial synthetic fragrances, such as perfumes and deodorants, seem to be far more pleasant. It is for this reason that manufacturers of personal care products will always be at work.

What do consumers expect from antiperspirant deodorants?

We'll figure out what the woman wants, before proceeding to the study of the merits and demerits of such a tool as the deodorant Nivea - The Powder Effect.

Reviews of ladies on the topic "good deodorant" say this is what:

1. Every woman in any age group wants to avoid the smell of sweat. It does not matter what kind of activity she does (a businesswoman who does not leave the office, or an aerobics teacher), which way of life leads her own sweat smell is perceived as a beautiful sex as something antisocial and extremely unpleasant.
2. Antiperspirant should protect from the smell of sweat no less than the time interval promised on the package. That is, if the manufacturer declares 48 hours of action and protection from smell, then the woman should expect for this period of time, knowing that it will not come from unpleasant odors to odors.
3. Dryness. This parameter is highly desirable, but, as the girls note, even deodorants, which are designed for people who lead an active lifestyle, can not provide dryness. Indeed, one of the most important functions of perspiration is thermal and water exchange. Normal (that is, approved by dermatologists) deodorant in no case should block the work of sweat glands - it can lead to diseases, including the formation of tumors.
4. Absence of stains on clothing. As noted by eight out of ten women, they change the deodorant only because it leaves traces on clothes. On black cloth, such spots look like white divorces, on the light - like yellow stains.

These are the basic requirements that girls and women make to deodorant. Among the desired, but not mandatory properties - a pleasant scent, skin care, ease of use, environmental friendliness.

Products from the trade mark "Nivea"

"Nivea" is known all over the world as a manufacturer of caring cosmetics - shampoos, body creams, deodorizing agents.

The product lines are expanding from year to year, because the consumer always craves something new, superior in quality already known and tested means. So, before there was no deodorant, giving freshness for more than 12 hours. For today already there is a deodorant Nivea, providing cleanliness and freshness to 96 hours. In addition, existing products are constantly being improved, giving consumers the opportunity not to change their favorite brand and already loved means.

Novelty from Nivea

Not so long ago there was a novelty from the company - deodorant "Nivea" "Powder effect". If you imagine powder only as part of decorative cosmetics, you are mistaken - speech in this case is about kaolin. Another popular name for kaolin powder is "white clay". What is it and why did this ingredient form part of the new deodorant?

This substance is known for its excellent absorbing properties, as well as its enveloping properties. It is this quality that underlies the "Powder effect". Deodorant has a pleasant and at the same time unobtrusive floral aroma.

What do the customers say?

If there is a desire to buy a deodorant "Nivea" "Powder effect", reviews of those who have already tried it, are interested in the first place. This is correct, since no advertisement will tell about the product better than real consumers.

The advertising agency interviewed 1000 respondents among those who have already purchased and used the product. And here are the results:

• Most of those who tried the deodorant, namely 78%, note its not a sticky, pleasant structure;
• The "powder effect" dries up very quickly (60% of the women participating in the survey noted that the drying takes place almost instantly);
• Gives the skin softness (73% of women who used the "Effect of powder", noted that in the first two weeks of use, the skin became much more tender, 35% lost irritation and redness in the armpit);
• 96% noted that deodorant does not leave white stains and divorces on clothes;
• 100% confirmed that the "Powder effect" for 48 hours and more gives protection from the smell of sweat, and 68% confirmed that the deodorant ensures the dryness of the skin.

The fact that there is no alcohol in the antiperspirant makes Nivea deodorant "Powder Effect" very attractive for customers.

Reviews of real consumers mean much more to potential customers than bright and beautiful advertising. The majority of the respondents who participated in the survey remained more than satisfied with the work of the "Powder effect".

Opinion of dermatologists

If you consider the specialist deodorant "Nivea" "The effect of powder," the composition of the dermatologist will satisfy. First of all, this means of hygiene does not contain dyes and alcohol. These additives are often used to create antiperspirants, and it is these components that cause skin irritation and allergic reactions.

The second important point is the presence of kaolin powder in the composition. This component makes the "powder effect" not only a mild remedy, but also much more effective than deodorants that do not contain this "secret" ingredient. It is for this reason that the "Powder effect" is approved by dermatologists and recommended for use.

How much does Nivea cost? Powder effect?

If you decide to buy a deodorant "Nivea" "Powder effect", the price will not bother you. On their new antiperspirant manufacturers have established a market average cost. In Ukraine, in large cities, the "Powder effect" can be purchased starting from 25 hryvnia, in Russia - from 80 rubles. But it should be noted that there are three types of deodorant.

This antiperspirant in the form of a spray, a solid stick and a ball deodorant. All three species are absolutely identical in their effect, and differ only because some women are accustomed to a hard deodorant, while others like to spray the remedy.

Deodorant "Nivea" "Powder effect" can be bought in any major store specializing in the sale of decorative and caring cosmetics.