CPA-marketing without attachments: examples, earnings, reviews

The desire to earn is growing in us every day. And not so much because of the high cost of living, but because of the reluctance to sit in the office from morning to night, getting a living wage. We are constantly looking for new and, importantly, relatively simple ways of making a profit. As one of the options you can consider CPA-marketing - not a new and rather complicated compared to other ways, and therefore still working method of earning on the Internet.

What is it?

The very concept of affiliate marketing has been known for a long time. But right now the financial flow (CPA-marketing is most often considered as receiving a constant income), obtained from attracting customers to the advertiser's site, is formed not from the simple "transition by reference", but from the position of "presumed behavior" of the potential client.

What does this mean in simple words? If earlier companies paid for visits to their pages and displays direct advertising on blog sites, now the situation has changed. Sellers need effective targeted spending of budgets. CPA-marketing assumes payment for a specific action of a prospective client. Registration, subscription to the newsletter and commercial offers, application, registration of the purchase of goods (ideally) is a small list of those very conversion (desired) actions.

Modern Internet Marketing

If at the beginning of the development of the Internet we talked about the fact that creating and maintaining your site with the description of goods is 90% of success, today such advancement will not give absolutely nothing. The competition is so great, moreover it is supported by the fact that the Internet literally knows no boundaries, that it is necessary to constantly stimulate potential consumers and direct them "on the given route". In general terms, this is Internet marketing. But what is the role of CPA marketing here? Reviews of advertisers about the effectiveness of the approach are simply mesmerizing.

For example, a travel company pays only registration on its website. If the client did not do this, the advertising agency does not receive a fee. And vice versa, the larger the database of the tour operator - the higher the profit of the promotion firm. Thus, the means of the allocated budget are much more efficiently distributed.

There are many names - one thing

So, performance, affiliate marketing, affiliate marketing, CPA marketing - all these concepts are used to determine the model of promotion of goods (services) on the Internet, in which certain actions of network users are paid. Specialists use such tools as direct and contextual advertising, SMM marketing, search promotion, etc. But it is worth paying attention to the fact that for the advertising side in each of the above models will form its own financial flow. CPA-marketing (reviews of bloggers and active users of social networks sound very convincing) allows you to make profits almost from the first week.

The model is not new, but effective

Internet marketing is actively developing, and the consumer is no less actively looking for ways to go, to hide from obsessive direct advertising. Therefore, marketers have to look for more and more elegant ways to attract potential buyers.

As loopholes become less and less, business becomes confronted with the question of how to improve the effectiveness of marketing activities. And here the CPA model comes to the rescue. The return on investment is almost 100%. First of all, because the advertiser himself does not expect anything supernatural from the visitors of his site.

In this situation, the digital agency can significantly increase its profits.

For what love affiliate marketing?

The most obvious advantage of the CPA-model is the ease of measurement. The client subscribed to the newsletter - paid, did not subscribe - sorry. It is this simplicity in the definition of efficiency that attracts all participants in the chain of advancement. But, of course, this is not the only plus that CPA marketing can boast of. Comments of specialists allow us to single out such reasons for the popularity of this scheme:

- For an off-line this is a very profitable system of spending the budget. Payment is made only for the desired (and useful) customer actions. In addition, there are practically no financial risks. After comparing investment in contextual advertising and SEO, offers know for sure that they will achieve the planned results.

- Marketers are also rewarded for targeted leads. Therefore, they are forced to invent new interesting incentives for the consumer. Since more often payment for conversion actions is higher than fees for traffic, clicks and impressions, advertising agencies are interested in using exactly CPA-marketing.

- The owner of the review (entertainment) site will also maintain its resource at a high level. After all, he needs a constant stream of readers who will be shown ads within the CPA-model. The higher the popularity of the portal, the more opportunities to earn (or simply increase the payment for a single action).

In general, each of the participants, in addition to the elementary financial benefits, also receives additional bonuses - from the ease of planning an advertising campaign to the development of a resource.

Possible options

Among all the variety of opportunities for using marketing with payment for conversion actions, we choose and consider the most popular ones. Effective CPA-marketing, examples of which can be quickly studied, looks like this:

- Pay for Lid (CPL) - Product advertising is considered to be "held" if the potential customer has clicked on the link and at least registered (left an email address).

- Selling pages or sites (on one page or full resources with landing pages) - here the visitor receives full information about the product and is redirected to producers, where he can make a purchase. The task of advertisers to qualitatively stimulate the consumer, so that he really had a desire to buy goods.

- Promotion with payment for actions is very similar to traditional content marketing, but CPA marketing assumes that payment will be made not for traffic or place in the results of a search query, but for specific actions of the network user.

- Survey sites - these resources have a lot of information about products, about their comparison, etc. Here are published user reviews, reviews and ratings. Each such description leads to the page of the advertiser (the manufacturer or the authorized seller) and, if the customer navigates by the link and buys the goods, the owner of the review site receives a reward.

Participants CPA-chain

Now it is necessary to understand who and how is involved in the chain of advance, providing a reliable financial flow. CPA marketing, which is very diverse, is conducted, at least, with the participation of three parties: the seller of goods - an advertising agency (full cycle or specializing in digital) - owners of blogs and popular sites. The first two are called offers; Persons offering payment for attracting consumers to their site. But, as already mentioned, CPA-marketing without investments (without investment and payment for content) is not just traffic; This is payment for specific actions of a visitor to the site.

Therefore, owners of review sites or popular information and entertainment portals are much easier to earn. After all, tens of thousands (experts say that normal statistics - 15-20 thousand) visits per day will necessarily provide the necessary number of transitions. Another thing is that the consumer is becoming more demanding, and making him do something is not easy: you will have to make efforts and think over real incentives.

Where to use performance marketing?

Internet shops, coupons, service companies - these are the most suitable projects that will help CPA-marketing. Earnings (reviews of experts are encouraging) can reach high figures. But only in the event that the owner of the site correctly assesses its audience and places offers of suitable offers. The goods should be understandable to visitors, meet its interests and financial capabilities.

Promotion of exotic, individual products with the help of CPA-marketing will not give the desired results. After all, the buyers of such goods are few in number.

A bit of history

For the first time, the US agency Fluent told about the use of the CPA-approach to the promotion of goods. According to the director, the company for the year increased its revenue to $ 40 million (this is 850% over the previous year). Since that moment, experts have started talking about increasing the effectiveness of promotion in social networks. What did Fluent do, what later became known as CPA marketing? Training begins with the fact that the CPA is an abbreviation of the English "cost per action". Literally this is "pay for the action". And further it is necessary to provide the advertiser with concrete actions of the consumer: husky and rassharivanie in social networks, printout of promotional coupons, subscription to mailing, etc. But this was already mentioned at the beginning of the article.