Cigarettes "Camel": a brand with a hundred-year history

Tobacco brands, known throughout the world, inspire confidence. Indeed, millions of consumers from all over the world can not make mistakes. Choosing a well-known brand, you feel more confident. Take at least cigarettes "Camel" - they can be bought at any tobacco store in our country and immediately seen on the big screen in a new Hollywood movie. When did this brand actually appear and what does it offer its consumers today?

When did the "camel" appear?

For the first time, Red Camel cigarettes appeared on sale in 1913. A new American corporation RJ Reynolds Tobacco has released new tobacco products. Cigarettes at that time only appeared, the very idea of wrapping dry tobacco in thin paper and packaging ready-made "sticks" in soft packs surprised and attracted the public. Such a convenient option of smoking won the attention of the public and stimulated the spread of bad habits. New Camel cigarettes were made from a mixture of virgin and turkish tobacco. Later such a recipe was called American Blend ("American Mixture") and was often used in other tobacco products. Quite quickly changed the name - "camel", and this is how it translates into the Russian word Camel, lost its color, and the definition of Red disappeared from the packs.

Advertising campaign

The new brand of tobacco products very quickly gained popularity first in America, and then in the whole world. It was not without this without marketing genius. For some time before the start of sales in local newspapers appeared a mysterious announcement, foreshadowing the invasion of camels. It was repeatedly reprinted several times with the addition of some details. And when the population has actually started a slight panic, a new message appeared in the print media. "Tomorrow there will be more camels in our city than in Africa and Asia!" - read his text. The next day, Camel cigarettes were finally on sale, and the newspapers proudly announced which "animals" they were talking about. Initially, this brand was positioned as a male - the minimum number of varieties, different types of cigarettes differed from each other only by the strength and design of the pack. What is curious, for all the hundred years of the brand's existence, it has not launched a mass production of aromatic or any other "special" tobacco products.

During the Second World War it was Camel that was included in the grocery set of American soldiers. However, already in the middle of the last century, there were some problems, new cigarettes "for men" began appearing in the American market. And then, in 1980, the first tournament Camel Trophy was held - an adventure with valuable prizes, which increased the popularity of the brand.

Russian brand history

In Soviet times, Camel cigarettes were rare and expensive smuggling. Many people only dreamed of trying them, and those who managed to smoke cigarettes of this brand from time to time were considered to be real lucky beggars. The situation dramatically changed in 1992. The Iron Curtain collapsed, and tobacco products manufactured in the US began to be sold in all kiosks. In 1999, the brand was sold to Japan Tabacco. At that time, Camel cigarettes in Russia had a lot of serious competitors, and they had an average popularity. The situation had to be saved, and in 2000 the concept and design of the brand changed. Since then, Camel - this cigarette is not for adventurers, but for successful business men. Also in 2000, the production of tobacco products under this brand began in Russia, at a factory near St. Petersburg, owned by JT Corporation.

Cigarettes Camel in the art

The ban on the promotion of smoking in our country came into force quite recently. Until recently, in feature films and various videos, it was possible to demonstrate tobacco products and the process of their consumption. What is curious, you can see bundles with a camel not only in American paintings, but also in the great works of Soviet cinema. This brand is smoked by Gleb Zheglov (in the first series of the film "The meeting place can not be changed") and Walter Schellenberg ("Seventeen Moments of Spring"). Do not deprive the attention of the brand and Russian filmmakers. The protagonist of the popular TV series "Brigade" smokes cigarettes "Camel". Types of tobacco products of this brand do not differ too much in the design of packs. Therefore, it is not difficult to learn cigarettes in the serial film "The Real Detective".

Reviews of tobacco products "Camel"

Today Camel is positioned as a premium brand. If you believe the opinion of consumers who regularly use tobacco products, the brand fully corresponds to its status. "Camel" is a cigarette with a pleasant taste and aroma. Some consumers argue that even the smoke from the products of this brand is different - a specific smell practically does not impregnate clothes or room in the process of smoking. Another two advantages of the brand - an acceptable price (for today - less than 100 rubles per pack in Russia) and stylish design. Have cigarettes "Camel" reviews and extremely negative. They are most often left by cardinal opponents of smoking. However, they are right in their own way, as smoking even the highest quality tobacco products causes serious damage to health.