Business idea. Beer production

Recently, beer production is considered to be extremely profitable from all points of view business idea. However, before you begin to implement it, you need to make as detailed analysis of this market segment as possible. What does it mean? You have to collect information about the goods, the capabilities of your potential competitors and, of course, about what your future customers lack. Without such an analysis, even the most carefully designed business plan may not yield the expected results.

Evaluation of the business idea

As for the directions in which you can try your hand, it's best if you manage to start production of "live beer": the present, without preservatives and flavor additives. Despite the fact that this drink enjoys great honor in our country (and "admirers" can be found almost at each entrance), the deficit of really high-quality beer is very acute.

Room search

Of course, the production of beer can be adjusted and at home and produce a drink in small batches, but this is unprofitable. Therefore, you need to concentrate on finding a room, the area of which will be sufficient to produce beer in volumes from 100 liters per day or more. At the same stage, it is worthwhile to meet with a lawyer to discuss the registration of your case.

Purchase of raw materials

The production of beer according to the classic recipe includes two main ingredients: hops and malt. Malt, if desired, can be made independently or purchased. Here you should also think about the packaging in which you will deliver the finished product. Traditionally, for live beer, barrels or plastic containers are used.

Equipment

Among other things, you will need equipment for brewing. You can buy a ready-made kit or buy everything you need separately. In the list of necessary there will be such devices as a malt crusher, filtration, hydrocyclone, water-heating and mash-wort devices, heat exchanger, electric steam generator, jam and wort pump, hot water. Additional expenses will be required to purchase pumps for ready-made and young beer, a refrigeration unit (it should be equipped with an ice maker), yeast vats, control and control panels, and fermentation tanks.

Staff

You will need several specialists who will be responsible for the production of beer: a technologist, forwarders, promoters and others.

Sum up expenses and estimate profit

If you calculate all the expenses that you will need in order to organize the production of beer, this amount will be approximately 2 million rubles. However, one should not be afraid of such large investments: the project is able to fully recoup itself in 25 months. A huge role in this will be played by the fact that beer is not considered an alcoholic beverage, and therefore you can freely advertise your products on television, on the Internet and in print. Offering really tasty and quality beer, you will very quickly earn yourself an impeccable reputation.