Budget Iphone From Apple: To Be Or Not To Be?

Every year Apple presents to us different versions of the iPhone. For example, in 2012, the long-awaited iPhone 5 was released. Yes, Apple repeated its success, now with the iPhone 5, which, according to Habrahabr.Mobi, ranks first among its mobile competitors in the last year.
However, the release of a new budget model in the company is not in a hurry, as the original iPhone brings a lot of revenue. Previously, Apple did not even make any discounts on the gadget and for the first time went to this step only at the end of 2012.
The fact that the company is going to release a budget version of the iPhone said back in 2011 and the Wall Street Journal and Bloomberg, even called the approximate cost of 3 000 - 5 000 rubles. Some argue that the iPhone will use a plastic case instead of reinforced glass or metal, as it was in the early standard models. And others, on the contrary, that the body of the new device will not be completely plastic, but in combination with the metal, and will be transparent. For those who were especially interested in the new model, Digitimes added that an electronics manufacturing enterprise located in the USA will be engaged in the production of alternative plastic enclosures, and the final plastic-metal concept is expected in the second half of 2013.
Thus, the journalists only suggested a bouquet, yet no one unconfirmed data. And smoke without fire, as you know, does not happen! Price plays an important role in the development of Android, this platform already dominates the market. Therefore, it is logical to assume that Apple is working on an inexpensive device for users, otherwise the company will soon lose control in the phone market and give it to other manufacturers.
Significantly, the company's vice president of marketing, Phil Schiller, commented on the Chinese newspaper Shanghai Evening Post rumors about a budget iPhone:

"Our company does not support the policy of creating cheap devices, but prefers to promote only high-quality technologies."

However, the very next morning from the same article, any mention of the budget iPhone has disappeared.
Dee, and with the growth of sales of Samsung this statement is losing its relevance, because Samsung is a direct competitor, which takes away the profits of Apple. Recall that Samsung's profit in 2012 was $ 27.3 billion, and revenue of $ 189.4 billion. According to forecasts for 2013, profits could grow to $ 38-45 billion, and revenue will exceed $ 250 billion. While more than half of all revenue from Apple is generated by the sale IPhone. Last year, its size was $ 80.5 billion. Such figures are simply amazing!
Apple has been fighting for many years with Samsung, and having only one product in its arsenal will not allow the company to successfully resist, they need an inexpensive product. But the word "inexpensive" does not mean "cheap" at all. For example, in the history of Apple there were already iPod Shuffle, iPad Mini, that is, the profit on such products will be higher than that of competitors, it is a premium for the brand. As you know, the cheap iPad Mini is not so cheap for the end user, it's only inexpensive for the iPad series. Most likely, the same approach will be for the iPhone. With the help of new products, the company will be able to strengthen its influence in the markets of developing countries, for example, China. It is also possible that such an iPhone will appear in Russia.

The share of Apple in the smartphone market fell in 2013 by less than 15%. According to authoritative experts, the company is expected to play by the rules of the market, namely, to expand its product line.
Apple has a ready plan for fighting, it remains only to implement it correctly ...