The InternetBlogging

Blog: where to start, how to start from scratch, the recommendations of professionals and feedback

Many people do not blog only because they consider it a complicated business that requires a lot of time and money. In fact, everything is not so scary. If desired, a blog can be run by anyone, it just requires access to the Internet and any device that allows you to send messages. Even the lack of a computer now is not an obstacle - in some cases, a normal smartphone is enough.

If you want to join the huge global community of bloggers, do not be shy, anyone can blog. Where to start - a simple algorithm will tell you, literally from the first thoughts and awareness of desire and to the victorious end.

What is a blog and why do you need it?

For the average Internet user, there are no significant differences between the site and the blog. By and large, these types of Internet resources differ only in structure, not obvious at first glance. However, the blog is easier for the average user, it is somewhat like a notepad for entries - a convenient form of a diary. It's the diaries that make up a huge part of the network blogs. The owner writes everything that comes to his mind, shares music, pictures, his own opinion on any occasion, and this is also a blog. How to start creating a network diary for a beginner? It is enough to choose any free blog platform, register and start publishing, look for friends, create your own social circle.

It is a little more difficult to create a so-called standalone blog, located on a separate paid hosting, with a second-level domain. In this case, your resource does not depend on the official policy of the blog platform, which gives a certain degree of freedom. How to start a blog from the ground up, if you want to become the owner of a popular project that benefits people? Here is a step-by-step instruction that answers all questions.

Determine the purpose and make a plan

Why do you need a blog? This question is rarely asked by novice bloggers, so failures are quite possible. Generally there are only three reasons: a diary of interests, a resource devoted to a hobby or profession, a commercial resource that brings profit to the owner. In most cases, it is quite difficult to combine all three goals, it is simply not practical. A personal diary is very simple, but a commercial blog should be built on principles that promote success.

How to start blogging in order to earn money by advertising or selling some of your services or products? Make a plan and stick to it, it will help in a phased manner to carry out all the necessary actions.

An example of a simple plan:

  • Determine the subject;
  • Make up a semantic core;
  • Prepare a starter content package;
  • Provide design;
  • Collect a blog and run it;
  • Continue to support the resource with regular publications.

Theme of your blog

For a commercial blog that brings profit, it's better to choose a narrow topic. This allows you to concentrate on search queries, through which visitors find your resource. Of course, you can write about anything, without limiting yourself to one topic, but then the blog will look like a fair where you can simultaneously sell products, furniture, shoes and pets. It's not so bad as it seems, it just takes a lot of effort to systematize the information, in addition, a huge scatter of topics makes it difficult to blog. Where to start, if you still decided on the topic?

For example, you love travel and have decided to dedicate this to your Internet resource. The theme of travel is extensive enough not to be bored, and allows you to combine stories about countries and cities, advice to tourists, the features of buying tickets and booking rooms in hotels around the world.

How and where to create a blog?

If you decide not to suffer from the purchase of a domain and hosting, there are many opportunities to create a blog without the slightest investment. This has its advantages: if at some point you do not calculate with the money, then do not risk suddenly seeing the "disconnected for non-payment" resource. On the other hand, you depend on the owners of the resource, which provides its own space for creating blogs by everyone, you can suddenly find ads that do not profit you, or on a far from perfect day find out that the service is closed. Thinking about how to start blogging and where to place it, you can not pay too much attention to passionate supporters of autonomous blogs or some specific platforms. Everywhere there are advantages and disadvantages.

The most popular platforms for free blogging are WordPress, Blogger, LiveJournal. They are fundamentally different from each other. If the "LiveJournal" is more suitable for keeping a personal diary, then "Blogger" is perfect for anything. Wordpress is also considered a universal resource to create a blog. Where to begin? You can try all three platforms to make a choice. If you decide to go offline, Wordpress will become an excellent training base.

Why do we need regularity of publications?

If there are only a few publications on your blog, it is likely that they will quickly lose relevance. As an example, news resources are best suited - news is becoming obsolete at a record speed. How to start blogging to keep readers' attention? People want to see something new, to get fresh impressions. If a topic interests a visitor, he will be glad to see that something new, interesting and useful is constantly being published on the selected resource.

However, the muse is sometimes capricious, and if you create content yourself, it is better to take care of some stock of publications in case of departure, illness or just a prolonged lack of inspiration. A very useful feature is the planned posting, when you post an article or other materials, marking the date of publication as some distant date. It will become available to readers strictly at the day and hour you set, this creates the illusion that you are in place and do not allow visitors to miss. You want to create a blog. How to start publishing information and what frequency to choose? Depends on the subject matter, not every topic involves a flurry of daily updates. Stock up with materials for a while ahead, this will help to establish regularity.

Where to take pictures?

Many bloggers, without hesitation, take any favorite pictures from the Internet. However, images can be protected by copyright, in addition, numerous repetitions create a somewhat spoiled search engine. It is not enough to figure out how to start writing a blog, it is advisable to deal with sources of other types of content. Ideally, if you create images or video materials yourself, but you can buy them from photographers or take them for free at photobanks, where permission is given for free and free publication of images under certain conditions.

Where do the readers come from?

There are several ways to attract readers to your blog. You can advertise the resource on other sites and blogs, place your ad in such well-known systems as Google or Yandex. For personal diaries, subscription to other similar content blogs works well, usually the owners mutually add each other as friends, forming a certain community, but with commercial blogs such a system does not work. Here the laws of competition come into force.

If there is a blog left behind, how to start attracting visitors? In search of information, Internet users usually ask relevant search engines, Google or Yandex. The missing options are looked up in search of the necessary information. It is on this behavioral factor that experts rely on optimizing a blog or site for better search engine traffic.

Search Engines and Semantic Core

Many newcomers are interested in how to start blogging and where to get visitors. It is better to rely on search engines in this matter, and for this you need to take action even before you prepare the content. What is the semantic core that optimizers talk about so much? If you do not delve into special terms, this is the semantic content of the resource. For example, you are going to devote your blog to beauty and cosmetics. The backbone of the semantic core will be the main directions of cosmetological skin care, decorative cosmetics, certain types of make-up and care. Already on this skeleton, narrower themes, novelties of the beauty industry, special articles and master classes are strung.

If you have already created a blog, where to start the battle for visitors from search engines? If you remember, you have repeatedly found the information you need by asking the appropriate question in Google or in Yandex. Be sure, not only do you do this. Search engines collect and systematize search queries for users, based on this, you can make a list of key phrases that interest visitors, and demand generates a proposal.

What do bloggers earn?

A successful blog with a steady stream of readers can make money by placing ads. Thus advertising can be both direct, and through special systems. The largest search engines offer their own products - "Google Adsense" and "Yandex.Direct." With the help of simple scripts, you can place contextual advertising on your blogs and receive revenue from conversions and impressions.

When newcomers are interested in how to start writing a blog, they rarely realize the true goal. Therefore, attempts to monetize a blog can be a failure - from the very beginning it was necessary to take a course on the most effective commercial training. However, it is never too late to introduce appropriate amendments, the main thing is not to be afraid to move forward!

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