Beer "Amstel" - a worthy gift of the Dutch

Fans of the famous foam drink are familiar with Amstel beer. He is loved and appreciated in many countries of the world.

Historical reference

The appearance of the beer "Amstel" is due to the Dutch. It was here in 1870 that this drink began to be produced at one of the capital's factories. To cool the production equipment used water from the same name Amstel River, flowing through the city. In honor of her, and was named a new beer. The product immediately fell in love with the townspeople and was initially sold only in Amsterdam. But excellent quality and excellent taste eventually led him out of the country. Beer "Amstel" began to be exported abroad. A promising company in 1968 was acquired by the famous Heineken Corporation. A little later, their full and final merger occurred. Since then, Amstel has been one of the leading and promising brands of the world-famous leader. The rumor about the appearance of the novelty began to spread rapidly among consumers. About good beer began to talk a lot, and soon it came in third place in popularity in Europe.

Characteristics and product range

Amstel beer is quite widely represented on the market. More than ten different varieties of this drink come on sale. All of them are related to premium products. A very important distinctive feature is that until now this beer is produced by a unique technology and recipes developed by the old Dutch brewers. In its composition there is nothing superfluous, only hops, special types of yeast, pure water and light barley malt. And the complete absence of any preservatives only underlines its excellent quality. This light camp has from 3.5 to 7 volume percent alcohol.

Recently, a new non-alcoholic product has appeared in the line of "Amstel". Its production is already established in our country at the plants of Nizhny Novgorod and St. Petersburg, owned by the famous company Heineken. The alcohol content in this novelty does not exceed 0.5% by volume. While the volume of production of this drink is only 1% of the total mass of products. But in the long term, its significant increase is planned. The company's leaders believe that the product has great potential and is able to instill in consumers the true culture of consumption of the ancient drink.

Who produces Amstel

A few years after the merger , the beer factory in Amsterdam was closed, and production was gradually transferred to the town of Zu tervaud, which turned into a subsidiary of the world-famous Heineken concern. The new brand has become very popular in the world. Currently, the volume of its sales per year is about 36 million liters and is the sixth among the famous beer brands. More and more people give it their preference and are happy to buy the already become famous Amstel beer. The manufacturer has located its factories in many countries of the world: Great Britain, Indonesia, Suriname, Jordan, Greece, Puerto Rico, Russia and Kazakhstan. The volume of exports is constantly growing every year, and the geography of supplies is rapidly expanding. Now the famous Amstel can be found in more than 100 countries around the world. The popularity of the brand is growing every year. This is largely facilitated by the fact that for more than 10 years, this brand has been a sponsor of the famous football championship - the UEFA Champions League.

What the consumer thinks

Very many buyers from a huge amount of brewing products, available on the shelves of stores, choose exactly the beer "Amstel". Product Reviews are mostly positive. First of all, the good quality of the product is emphasized : a classical base with a noble fresh fragrance and a slight bitterness, characteristic of all Heineken products. Buyers separately note one characteristic feature: this beer does not bother with time. It can be drunk for years and does not feel addictive. In addition, the drink is equally popular with both men and women. Perhaps that is why the youth, organizing various kinds of holidays and parties, increasingly opts for Amstel. In addition to a decent taste and delicate flavor, buyers pay attention to the low price of the product. This significant factor also plays an important role. Indeed, it is the conformity of quality and price that determines the choice of any buyer.