Where did the MTV channel go? A little bit about the history and prospects

Where did the MTV channel go? This issue has recently flooded all Internet forums. More precisely, the question first appeared: "Where will the MTV channel go?" And everything started after the information about its closure by ProfMedia company appeared.

Everyone knows that MTV Russia started broadcasting in September 1998. This is an analogue of the American television channel "MTV", dedicated to popular contemporary music. In our country the airwaves were opened by the Prodigy concert in Moscow. The first foreign video was the video of Jimmy Page and Puff Daddy "Come With Me". And among the Russian performers, the honor to become the first was given to the group "Mumiy Troll" with the video clip "Vladivostok 2000". Until October 2001, "MTV" could only be watched in the morning and at night by 33 TVK. But already on October 2 of the same year the question arose for the first time: "Where did the MTV channel go?" At the usual time, European news began to appear on 33 TVCs, and "MTV" completely switched to decimeter waves.

Since 2002, the channel format has been gradually changing. There appeared new show programs of Russian and foreign production. And such rating programs as "Cheerful Morning", "Rule of the Gimlet", "VIP Caprice", "12 spiteful spectators", "Shit Parade", were closed. Accordingly, the leaders of these programs - Anton Komolov, Yana Churikova, as well as Vasily Strelnikov and Olga Shelest left there . Since 2010, there has been a significant decrease in the channel's audience, the management of "MTV" is attributed to the growing popularity of the Internet - it's where people began to watch video clips more and more. But it must be said that TV viewers have repeatedly expressed displeasure that during the day there is absolutely no musical content. In May 2013, the contract between Viacom and ProfMedia for the use of the MTV brand expired, and from the first days of June 2013, the MTV Russia channel disappeared from the air. Rather, it was closed, and at this frequency a new entertainment project called "Friday" was launched.

And where did the MTV channel go, what happened to everyone's favorite? Immediately make a reservation that he did not disappear. In June 2013, he was replaced by a management company. It is under the editorial control of VIMN. Now the re-launch is led by the popular TV host Yana Churikova, who promises that the content of the TV channel will become more interesting for Russian viewers. The updated broadcast of "MTV Russia" began on the first day of October 2013, but so far it is only available in the networks of Megafon and Rostelecom.

The winner was the winner of the contest "Choose me, MTV" Muscovite Nikita Vostrykh. The ratio of music and entertainment will be 35% and 65% respectively. Inga Soboleva became the leading channel, and his "voice" - Danila Romanov. In the new season viewers will see such shows as "Wheelbarrow for pumping", "Beavis and Bathed", "Podstava", "Loneliness in the network" and many other programs. Among the new products will be offered "Royale Beach", "Hollywood Hills", a line of performances of world music performers of a different direction. Also in the new season there will be the programs "Clunky", "Jane's Joke", "Overgrown" and "Unsuccessful".

For those who ask the question "where did the MTV channel go?", We inform that negotiations are also being conducted with other satellite and cable operators, very soon "MTV Russia" will become available for subscribers of other networks.