What is traffic?

What is traffic? Translated from English, if you say literally - street traffic. This is the amount of data, expressed in kilobytes, passing through the server for a specified period of time. Internet traffic, in other words, it's attendance.

The attractiveness of a particular site or its section for an advertiser is very much dependent on the number of visitors for a certain unit of time. How to determine the site traffic? For this purpose there is an indicator of the number of unique visitors per day. Also there is an indicator for a day, a month, etc.

What is traffic? This, in simple words, visitors to the site. Usually webmasters calculate traffic daily. What is it for? It can be used for profit. Visitor traffic is often the main source of earnings on various sites, along with the sale of articles and links.

Let's continue to talk about what traffic is, and what kinds of it are. Targeted and non-targeted traffic.

If a visitor searches through the search engine for a phrase (for example) "online play poker", and gets to your site that offers registration in poker rooms - this is an example of targeted traffic.

An example of a non-target will be visitors coming from different exchanges as a result of traffic exchange.

The conclusion is that the targeted traffic is the most profitable and desired traffic. Earnings are directly related to the number of visitors, and therefore attendance (and also registration) here plays a crucial role.

Internet traffic is considered high-quality if one hundred visits involve at least a couple of sales of goods (or two or three registrations). Poor-quality traffic is when no sales are registered for the hundredth visit.

If the site has at least some kind of attendance, then post to the best of it any advertising materials: banners, reviews, blogs, etc.

Traffic attraction, methods:

1. Optimization for SEO - (this is, you can say, a whole science of attracting traffic from various search engines (Google, Yandex, etc.) The point here is this: you need to break into the top ten search engines for certain key queries. Attract different visitors to its resource.

How to do it?

First you need to choose a topic for writing texts, then pick up one keyword (low-frequency) that corresponds to the topic, and by which we will move on. Analyze the competition for our chosen key. After that we start to write the text with the adjustment to our competitors. Next, we analyze the written text for relevance and bring it to perfection. And, finally - publication!

Internal optimization - the text is written, optimized for a specific key query. Further, they analyze possible competitors and try to surpass them, rewrite them, conduct analysis for relevance. If, after all the work done, there are no top-ten, then it is necessary to proceed to optimization of the external one, i.e. Insert links with the required anchors.

2. Optimization of SMO (for social networks). This set of specific measures is specifically aimed at attracting traffic through various social communities.

SEO is still better - once you do, and traffic will go by itself, and SMO will need to constantly redo it to more fully attract traffic. There are five rules of SMO traffic:

1. Support link popularity - you need to do everything to make it interesting on your site to link to social networks;
2. Simplify the addition of the site to xml - tapes, social networks and forums;
3. Encourage referring to you;
4. Export and import of content promotion using links to the original source;
5. Encourage users of your content.

So we figured out what traffic is and how to increase it.